Marketing Manager

Marketing Manager-Airpedic

Location: Orange, CA (role will transition to Corona, CA)

Salary: $90,000 – $105,000 DOE performance-based bonus

About Airpedic

Airpedic is a division of Custom Comfort Mattress and is a small but established online and phone-sales mattress brand dedicated to improving our customers’ quality of life through better sleep. We believe a great night’s sleep leads to a more productive, healthier, and happier life—as a spouse, parent, employee, and individual. Our customers span diverse demographics, and we pride ourselves on delivering clear communication, thoughtful design, and a customer-first experience.

About the Role

We are seeking a Marketing Manager to take ownership of key marketing responsibilities and initiatives. This role reports directly to the Director of Marketing and plays a critical role in driving phone calls, optimizing website performance, managing vendor relationships, and ensuring a strong customer experience across all touchpoints.

This role is focused exclusively on direct-to-consumer marketing, supporting online and phone-based sales channels (no retail locations).

This individual will serve as the connective link between strategy, execution, vendors, data, and customer experience—balancing creativity, analytics, and technical execution.

KEY RESPONSIBILITIES

Vendor & Partner Management

- Manage relationships with third-party vendors, including creative agencies, Google Ads, SEO providers, and reputation management partners

- Ensure vendor performance aligns with company goals and KPIs

- Coordinate campaigns, review performance, and recommend optimizations

- Escalate major decisions, contracts, or changes for approval as needed

Digital Marketing & Call Generation

- Oversee paid search, paid social, and programmatic marketing strategy with a strong focus on phone call generation

- Monitor and analyze call data to ensure quality and relevance

- Manage email marketing campaigns

- Work with partners to develop campaigns that highlight promotions and support ongoing customer engagement

- Manage the creation of consistent social media content that is engaging and on brand

- Identify opportunities to improve call volume, duration, and conversion

Promotions

- Develop a promotional calendar based on seasons and key calendar events

- Work with creative agencies to design promotional assets with a clear call to action

- Ensure promotional events align with sales goals

Website Management & Optimization

- Oversee WordPress and WooCommerce website performance

- Evaluate every page of the site for clarity, ease of use, accessibility, reduction of friction, and SEO (including evolving AI-driven search strategies)

- Ensure promotions are clear, compelling, and easy to understand

- Collaborate on web updates and optimizations, submitting major changes for approval

- Perform other relevant duties as assigned

Customer Experience & Accessibility

- Advocate for customers across diverse demographics in all marketing and design decisions

- Ensure inclusive design considerations, including readable fonts, clear messaging, and intuitive navigation

- Design and optimize with empathy for customers with varying accessibility needs

- Uphold a customer-first, service-oriented mindset

Creative & Social Media Strategy

- Develop creative concepts including photos, videos, and ad campaigns that highlight product quality and value

- Improve organic social media presence and brand storytelling

- Ensure creative aligns with brand voice, clarity, and trust

Data Analysis & Reporting

- Analyze performance data across phone calls, web sales, and marketing campaigns

- Use insights to determine what is working and where to improve

- Make data-driven recommendations for ongoing optimization

Technical Adaptability

- Own and actively use new tools and technologies as they are introduced

- Ensure systems and platforms are fully implemented and not underutilized

- Take responsibility for learning, managing, and integrating new solutions

TOOLS & PLATFORMS

Google Ads, Google Analytics, Looker Studio, Google Search Console, HubSpot, Basecamp, NetSuite, CRM platforms, CallRail, Mailchimp, WhatConverts, WordPress, WooCommerce

KEY PERFORMANCE INDICATORS (KPIs)

- Generate approximately 100 unique phone calls per week

- Emphasis on high-quality calls (3 and 5 minute call durations)

- Increase online sales activity (goal of approximately 15 per month)

- Ongoing improvement in call quality, conversion rates, and web sales

- Track performance week-over-week, month-over-month, and year-over-year

IDEAL CANDIDATE PROFILE

- Customer-first, service-driven mindset

- Strong problem-solving skills with attention to detail

- Creative thinker with an eye for storytelling and brand communication

- Data-driven and comfortable analyzing trends over time

- Technically capable and adaptable

- Organized, proactive, and able to manage multiple initiatives simultaneously

QUALIFICATIONS

- Bachelor’s degree or equivalent practical experience

- 3–6 years of experience in digital marketing, performance marketing, or a related role

- Experience managing or working with external vendors/agencies

- Hands-on experience with digital marketing channels

- Strong analytical skills with the ability to interpret data and make performance-driven decisions

- Experience with website platforms and understanding of user experience optimization

- Strong project management and organizational skills

- Excellent communication skills with the ability to collaborate cross-functionally and with external partners

- Comfortable working in a role that blends strategy and hands-on execution

- Proficiency in marketing tools

PHYSICAL REQUIREMENTS

- Prolonged periods of sitting and working on a computer

- May occasionally move or lift items up to 15 pounds

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer and consider all qualified applicants in accordance with applicable laws.