Business Development Manager

Custer Products Ltd. is seeking an experienced Business Development Manager - New Accounts to help grow our customer base and build a structured outbound sales process.

This is a primarily in-office, new-business sales role focused on identifying qualified prospects, making outbound sales calls, following up consistently, building a strong pipeline, and opening profitable new customer accounts.

The position will focus on distributors, OEMs, fleets, towing and truck-equipment companies, agricultural manufacturers, equipment manufacturers, and industrial customers.

This is not primarily an existing-account management or customer-service position. The main objective is generating new business and new revenue.

• Research and identify qualified prospective customers and decision-makers.
• Conduct outbound sales calls and targeted email outreach.
• Build and manage a pipeline of new-business opportunities.
• Develop new distributor, OEM, fleet, towing, truck-equipment, agriculture, and industrial accounts.
• Qualify prospects based on product fit, purchasing potential, timing, and profitability.
• Follow up consistently on calls, emails, quotes, samples, and trade-show leads.
• Coordinate product information, samples, pricing, and initial quotes.
• Maintain accurate contacts, activities, opportunities, and next steps in HubSpot.
• Attend selected trade shows, customer meetings, and industry events.
• Report regularly on prospecting activity, pipeline, opportunities, quotes, and results.
• Work closely with management, customer service, production, shipping, purchasing, and technical staff.
• Help improve and document Custer Products' outbound sales process.

• 3 years of business development, outbound sales, or industrial sales experience preferred.
• Proven experience generating new business through outbound prospecting.
• Comfortable making sales calls and initiating conversations with new prospects.
• Experience building and managing a sales pipeline.
• CRM experience; HubSpot experience is a plus.
• Strong phone, email, communication, and follow-up skills.
• Strong organizational and time-management skills.
• Ability to discuss pricing, margins, quotes, and customer requirements.
• Ability to work independently while remaining accountable to measurable goals.
• Willingness to travel periodically for trade shows and customer meetings.
• Valid driver's license.

Experience in manufacturing, towing, truck equipment, automotive, agriculture, fleet, electrical products, or industrial distribution is preferred.

The right candidate:

• Takes ownership and follows through on commitments.
• Is comfortable with measurable sales expectations.
• Is persistent without being overly aggressive.
• Communicates clearly and professionally.
• Is organized and disciplined with CRM follow-up.
• Uses a process instead of relying only on memory.
• Is coachable and open to feedback.
• Works well in a smaller, family-owned company environment.
• Understands that profitable sales matter, not just revenue.
• Can help build structure without requiring a large sales department.

• $55,000-65,000 base salary, based on experience.
• Commission based on profitable new-business performance.
• Additional commission opportunity for performance above annual goals.
• Paid time off and company benefits offered according to company policy.