What are the responsibilities and job description for the Customer Marketing Manager position at Cursor?
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.
About The Role
As a Customer Marketing Manager you will be responsible for developing strategic CXO advocacy programs, turning our most successful customers into our best storytellers, and translating our customer base into a growth engine for the company.
You’ll work closely with Sales, Field Engineering, Product, and the broader Marketing team to bring the customer into every launch, brand moment, event, and GTM push. You’ll help shape how we go after new verticals, shape Cursor’s brand, and win the market.
Success is measured by acts of high quality advocacy, depth of executive relationships, and customer-influenced pipeline and revenue.
You’ll build the programs and narratives that help customers adopt Cursor deeply, share results publicly, and advocate for Cursor across their teams and networks. This is a high-agency operator role: you’ll set strategy, build the motion from zero, and ship and iterate relentlessly. You’ll work cross-functionally across Product Marketing, Brand, Community, Growth, Sales, and Product to drive retention, expansion, and durable word-of-mouth.
What You’ll Do
What You’ll Do
About The Role
As a Customer Marketing Manager you will be responsible for developing strategic CXO advocacy programs, turning our most successful customers into our best storytellers, and translating our customer base into a growth engine for the company.
You’ll work closely with Sales, Field Engineering, Product, and the broader Marketing team to bring the customer into every launch, brand moment, event, and GTM push. You’ll help shape how we go after new verticals, shape Cursor’s brand, and win the market.
Success is measured by acts of high quality advocacy, depth of executive relationships, and customer-influenced pipeline and revenue.
You’ll build the programs and narratives that help customers adopt Cursor deeply, share results publicly, and advocate for Cursor across their teams and networks. This is a high-agency operator role: you’ll set strategy, build the motion from zero, and ship and iterate relentlessly. You’ll work cross-functionally across Product Marketing, Brand, Community, Growth, Sales, and Product to drive retention, expansion, and durable word-of-mouth.
What You’ll Do
- Own Cursor’s customer marketing motion: define the highest-leverage customer segments, tailor programs to build advocacy, then translate that into focused execution.
- Build and scale customer proof: develop case studies, testimonials, and thought leadership that drive product pull and accelerate sales cycles.
- Create advocacy programs: design and run customer champion programs, reference programs, and other campaigns.
- Partner with Product and Product Marketing on launches: ensure releases include our customer’s voices and translate into value narratives, enablement, and adoption campaigns.
- Work closely with the Global Field Marketing team: support customer events and community moments like workshops, executive round tables, customer advisory boards, and other first-party events like our annual conference.
- Partner closely with GTM to influence revenue: partner with our Sales and Solutions to identify and build champions in key accounts, turn them into public advocates and referrals, win over prospects, and drive expansion.
- Measure impact and optimize programs: define success metrics, set up tracking, and evaluate what worked, why it worked, and what to do next.
- Operate with strong prioritization under constraint: stay focused on the highest-leverage work even as inbound requests and opportunities pile up.
- You’ve built customer marketing programs end-to-end: strategy → roadmap → execution → measurement → iteration.
- You have strong judgment about what customer proof is credible and what will move adoption.
- You have strong storytelling skills that allow you to turn complex technical value into crisp narratives.
- You’re energized by high ownership, ambiguity, and moving fast.
- You thrive in cross-functional environments and can align teams through clear plans and results.
- Experience marketing to developer audiences and understanding how technical teams evaluate and adopt tools.
- Track record building customer advocacy, references, case studies, and lifecycle programs with clear metrics.
- Comfort with imperfect attribution and experimentation.
What You’ll Do
- Own Cursor’s customer marketing motion: define the highest-leverage customer segments, tailor programs to build advocacy, then translate that into focused execution.
- Build and scale customer proof: develop case studies, testimonials, and thought leadership that drive product pull and accelerate sales cycles.
- Create advocacy programs: design and run customer champion programs, reference programs, and other campaigns.
- Partner with Product and Product Marketing on launches: ensure releases include our customer’s voices and translate into value narratives, enablement, and adoption campaigns.
- Work closely with the Global Field Marketing team: support customer events and community moments like workshops, executive round tables, customer advisory boards, and other first-party events like our annual conference.
- Partner closely with GTM to influence revenue: partner with our Sales and Solutions to identify and build champions in key accounts, turn them into public advocates and referrals, win over prospects, and drive expansion.
- Measure impact and optimize programs: define success metrics, set up tracking, and evaluate what worked, why it worked, and what to do next.
- Operate with strong prioritization under constraint: stay focused on the highest-leverage work even as inbound requests and opportunities pile up.
- You’ve built customer marketing programs end-to-end: strategy → roadmap → execution → measurement → iteration.
- You have strong judgment about what customer proof is credible and what will move adoption.
- You have strong storytelling skills that allow you to turn complex technical value into crisp narratives.
- You’re energized by high ownership, ambiguity, and moving fast.
- You thrive in cross-functional environments and can align teams through clear plans and results.
- Experience marketing to developer audiences and understanding how technical teams evaluate and adopt tools.
- Track record building customer advocacy, references, case studies, and lifecycle programs with clear metrics.
- Comfort with imperfect attribution and experimentation.