Senior Marketing Manager

Basic Qualifications

Education/Training: Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.

Skill(s):

Required: Proven project management skills across marketing, events, and digital initiatives; strong analytical mindset with experience in campaign measurement and performance optimization; excellent communication and cross-functional collaboration skills.

Preferred: Familiarity with aftermarket parts or heavy equipment manufacturing industries; expertise in marketing automation, customer journeys, and lifecycle marketing; proficient in using tools such as Google Analytics, Excel, HubSpot, or Tableau.

Experience:

Required: 6 years of B2B/B2C marketing experience in industrial, manufacturing, or automotive sectors. Demonstrated experience with Salesforce Marketing Cloud and Salesforce Commerce Cloud.

Preferred: Experience working with CRM/ERP data integrations. Trade show and event logistics experience.

Working Conditions: Ability to sit for extended periods; stand, bend, and twist; extended time working on computer and use of fine motor skills involving repetitive motions.

General Responsibilities

The Senior Marketing Manager is driven and detail-oriented with strong Project Management capabilities and a deep understanding of Salesforce Marketing Cloud, eCommerce administration, and data integration. This role is responsible for leading integrated marketing and sales initiatives supporting our truck manufacturing and aftermarket solutions business units.

Another key focus of this role is to develop and execute a cohesive aftermarket messaging strategy, while ensuring consistency of the Curry Supply brand across all product lines. The Senior Marketing Manager also oversees digital performance, campaign execution, and customer experience enhancements across all customer channels.

Essential Duties

1. Sales & Market Strategy

• Identify and pursue new business opportunities and revenue streams.
• Analyze customer insights, lost sales, and competitor activity to refine sales strategy.
• Support pricing, positioning, and go-to-market strategies with data-driven inputs.
• Foster long-term customer relationships and improve overall engagement.
• Collaborate across departments to enhance the customer journey at every stage.

1. Marketing & Messaging

• Lead the strategy and execution of integrated campaigns (digital, print, social, events).
• Develop and implement unified messaging across trucks, parts, and aftermarket services.
• Use market research to uncover customer needs, trends, and innovation opportunities.
• Monitor KPIs and campaign performance to make data-informed recommendations.
• Align all marketing efforts with a strong, consistent brand voice and visual identity.

1. Project & Event Management

• Manage cross-functional project teams and timelines for campaigns and initiatives.
• Plan and execute trade shows, exhibitions, and customer-facing events from start to finish.
• Oversee logistics, vendor relationships, and internal/external communications.
• Conduct post-event performance reviews to assess ROI and future improvements.

1. Salesforce Marketing Cloud

• Build, manage, and optimize targeted email marketing campaigns.
• Maintain subscriber data, segmentation strategies, and contact hygiene.
• Develop and manage automated customer journeys with behavioral triggers.
• Use dynamic content and personalization strategies to increase engagement.
• Monitor campaign analytics and continuously optimize based on performance.
• Ensure compliance with privacy regulations, opt-in/opt-out standards, and CAN-SPAM policies.

1. eCommerce Administration (Salesforce Commerce Cloud)

• Manage and update the eCommerce platform, including product listings, pricing, promotions, and inventory accuracy.
• Collaborate with internal teams to support UX improvements and digital merchandising.
• Monitor site performance (traffic, conversion, bounce/abandonment rates) and drive enhancements.
• Identify and resolve technical issues, escalating to IT/support vendors as needed.
• Ensure product content is aligned with brand voice and marketing efforts.

1. Integration & Data Management

• Maintain and optimize Salesforce integration across marketing and eCommerce systems.
• Ensure data integrity across CRM, Marketing Cloud, and Commerce Cloud platforms.
• Develop dashboards and reporting structures to track KPIs using Salesforce Reports, Google Analytics, and other tools.
• Analyze data to inform decisions across marketing, sales, and customer experience initiatives.

1. Internal Memberships, Associations & Customer Experience

• Manage internal memberships and industry associations for brand value and alignment.
• Define and continuously enhance the customer journey for internal and external stakeholders.
• Collaborate with service, engineering, and product teams to elevate lifecycle touchpoints.