Associate VP, Brand Strategy & Management

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

Summary:

This role oversees the CA brand—strategy, identity, and design systems end-to-end. Turn positioning into a differentiated narrative and scalable design that drives awareness and trust. Responsible for the vision and custodianship of the portfolio of brands held at Curriculum Associates. Aside from orchestrating the vision, this role ensures that all teams across product and marketing have the playbooks they need to work effectively – all working together to create a seamless, simple and powerful brand experience. On a day-to-day basis, this role reports into marketing and oversees a team of designers charged with the visual execution of the brand. Other teams including content and copywriting have a dotted line / close partnership to ensure brand is executed consistently across all channels and media.

Essential responsibilities:

Oversees governance of CA brand vision and execution across the organization . Acts as lead owner of processes and systems that interact with the brands; adjusting and modifying as needed . Coordinates brand research Owns naming / branding decisions across org Builds out brand guidelines, enterprise brand tools, visual and design systems across channels, and brand messaging Creates repeatable processes, assets and definitions to provide cross-team support and ensure consistent quality. Works closely with product to drive consistency between the brand and design experience that spans product and marketing. Acts as a close partner to other teams across CA including product, Legal, Sales to impact end to end customer experiences from a brand perspective

Required job skills:

• Knowledgeable and opinionated about what creates and sustains effective brand experience.
• Results oriented – follow through to complete assignments
• Effective decision making, ownership, and ability to hold others accountable
• Self-driven and motivated to be successful, for yourself and those around you
• Strong listening and communication skills
• Strong interpersonal and customer centric skills – build trust and dependability
• Ongoing learner – able to learn and incorporate new and complex concepts quickly
• Demonstrate integrity, ethical standards and a professional demeanor
• Strong organizational and time management skills along with the ability to multitask
• Comfortable in a fast-paced environment
• Excellent problem solving and analytical capability
• Proficient with technology
  
  

Minimum qualifications:

• 3 years experience in a role that had brand and design responsibility and ownership
  
  

Benefits and Pay Range:

Pay Range – This role’s range is $126,750 - 233,750. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are

dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws. Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and

basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and

benefits.

Travel: Less than 10% to company offices

Application deadline: January 5, 2026. This is subject to close earlier if there is a high volume of applicants or a qualified hire is made.