Growth Manager

About Cure

Cure is a venture-backed hydration brand based in New York City, offering the only premium hydration solution with a science-backed formula, plant-based ingredients, zero added sugar, and four times the electrolytes of leading sports drinks. Inspired by the World Health Organization’s Oral Rehydration Solution (ORS) formula, Cure is clinically proven to hydrate as effectively as an IV drip. Unlike other ORS products, Cure’s ingredients are non-GMO, sustainably sourced, and free from added sugar. Crafted with coconut water and pink Himalayan salt, Cure delivers everything your body needs for optimal hydration—without the unnecessary extras.

All Cure products are Non-GMO Project Verified, Certified Gluten-Free, Kosher, and FSA/HSA Eligible. Backed by a medical advisory board that includes renowned experts like Dr. Roshini Raj, Dr. Dana Cohen, Brooke Alpert, and 60 medical professionals, Cure has quickly made its mark. In just over five years, Cure has expanded to over 21,000 retail stores nationwide, including CVS, Walgreens, Albertsons, Kroger, Whole Foods, and Sprouts. The brand has been recognized on the Inc. 5000 list for three consecutive years and is proudly B Corp Certified.

Cure’s investors include Lerer Hippeau, Santatera, Rocana Ventures, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, and notable individuals like Peter Rahal (Co-Founder of RXBAR), Sam McBride (Former COO of RXBAR), Carly Strife (Founder of BARK), Kathleen King (Founder of Tate’s), Philip Krim (Former CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick, and more.

About the Job

At Cure Hydration, growth isn’t just a marketing function; it’s the engine that powers how we reach and retain our customers across every channel. We’re looking for a Growth Manager who can think strategically, act decisively, and own results end-to-end.

Reporting directly to the Director of Growth, this position spans DTC, Amazon, and Retail, ensuring alignment across all marketing touchpoints, including performance, affiliate, retail media, and brand. You’ll be responsible for driving efficient, profitable growth, fully owning the testing roadmap, day-to-day budgeting, and performance analytics across paid social, search, affiliate, and emerging channels.

We’re a small, lean team, so this isn’t a “manage the agency and wait for reports” type of role. You’ll be in the details: building campaign strategies, questioning the data, spotting opportunities, and ensuring every dollar is working hard. You’ll collaborate daily with our Brand, Retail, and E-commerce Marketplace teams to align on launches, messaging, and how we track the full customer journey.

You’ll also play a key role in shaping Cure’s omni-channel growth strategy, using data and attribution models to understand what’s truly driving incremental lift. Experience in marketing mix modeling, incrementality testing, and cross-channel attribution is critical as we’re constantly refining how we measure and allocate spend to get smarter with every campaign.

If you thrive in fast-paced environments, love testing and optimization, and want to have real ownership over the levers that drive growth, this role is for you. You’ll have the freedom to experiment, the support to scale, and the visibility to make an immediate impact.

Key Responsibilities

• Execute Cure’s growth strategy across DTC, Amazon, and Retail media (e.g., Instacart, Walmart.com, etc.), managing the day-to-day planning, optimization, and reporting of campaigns across key paid channels.
• Collaborate with the Director of E-commerce Marketplaces to execute and optimize Amazon ad campaigns, support product launches, manage keyword strategy, and drive visibility and conversion within retail media networks.
• Work closely with the Creative Director to run a structured creative testing and feedback loop, ensuring performance insights translate into sharper concepts, messaging, and iterations.
• Partner with the Community Manager to support affiliate and partnership growth, leveraging UGC, whitelisting, and paid collaborations to drive incremental revenue and brand awareness.
• Work cross-functionally with the Retail, E-commerce, and Brand teams to align campaigns with launches, retail activations, and omnichannel objectives.
• Support the optimization of Cure’s subscription program, developing retention strategies.
• Stay on top of emerging marketing technologies and AI developments, evaluating tools that improve efficiency, personalization, or performance tracking.
• Analyze omnichannel performance through a data-driven, incrementality lens, building dashboards and reports that connect DTC, Amazon, and Retail media performance to business outcomes. Use these insights to guide budget allocation, optimize creative and audience strategies, and surface clear, actionable recommendations for leadership.
• Contribute to a strong test-and-learn culture, using data-driven insights to refine messaging, creative, and audience strategies over time.

About You

You’re a hands-on growth marketer who loves connecting the dots between data and creative. You understand how to drive results across channels, measure what matters, and build momentum through constant testing and iteration. You’re comfortable wearing many hats and want a role where you can own execution, move fast, and make an impact every single week.

• 3–5 years of experience in growth, performance, or digital marketing within a CPG, DTC, or agency environment.
• Strong command of paid social, search, affiliate, and lifecycle channels, with a proven ability to optimize toward CAC, LTV, and payback targets.
• Deep analytical foundation: you can look at performance data, understand attribution and incrementality, and make smart recommendations about where to allocate budget.
• Experience building or maintaining dashboards and reporting frameworks that translate results into clear, actionable insights for leadership.
• Working knowledge of email, SMS, and CRM platforms (Klaviyo preferred) and an understanding of how retention and subscription strategies fit within broader growth goals.
• Strong collaborator who thrives in a lean, cross-functional environment, comfortable working closely with Creative, Retail, and Brand teams to bring ideas to life.
• Curious and proactive learner who stays ahead of emerging tools, AI applications, and marketing technologies that improve efficiency and personalization.
• Excellent communicator with strong organizational skills and attention to detail. You’re just as comfortable building a spreadsheet model as you are presenting findings to a team.
• Self-starter who can operate with minimal guidance, comfortable taking ownership of projects from concept to execution and making informed decisions in a fast-moving environment.

Bonus Points For:

• Experience with Amazon Ads and retail media platforms (Instacart, Walmart Connect, Kroger Precision Marketing, etc.), or a strong willingness to learn.
• Familiarity with attribution modeling and LTV reporting on an omnichannel basis.
• Background in consumer products, including but not limited to CPG, beverage, or wellness categories.
• Based in NY.

Personal Qualities

• Takes initiative and works independently without heavy direction.
• Approaches problems with curiosity and a bias for finding solutions.
• Stays organized and steady under shifting priorities or fast timelines.
• Communicates clearly and collaborates easily across teams.
• Looks for ways to improve processes and bring new ideas forward.
• Thrives in a lean, hands-on environment where everyone contributes.
• Adaptable and open to feedback and new ideas while confidently articulating design decisions.

Benefits

• Compensation: Competitive pay, bonus, stock options, and 401(k) matching.
• Time Off: Paid time off includes vacation, sick days, volunteer days, and more.
• Product: All Cure employees receive a free Cure subscription.
• Healthcare: Health, vision, and dental insurance.
• Wellness: $750/year in wellness stipends.
• Social: $800/year in social stipends.
• Remote Work: Remote-first team with optional Brooklyn office.

Please submit your inquiry to mathias@curehydration.com.

We’re aware of research showing that historically underrepresented groups are less likely to apply for a job if they don’t believe they meet all the criteria. Do you hesitate to apply because you don’t meet every single qualification? Please apply anyway with a thoughtful cover letter! We would love to hear from you and discuss how you can help us build a great team at Cure.