What are the responsibilities and job description for the Sales Development Representative position at Cura OS?
Company Description
Cura OS is an agency management platform built for the Home and Community Based Services providers delivering person-centered care and support. Our customers operate in a high-compliance world where paper, spreadsheets, and “workarounds” still dominate. We help agencies run cleaner operations, reduce documentation risk, and move faster—without sacrificing care quality.
We’re growing into new states and building a repeatable outbound sales engine. That’s where you come in.
Role Description
As a Sales Development Representative (SDR), you’ll be on the front lines of growth—turning a defined target list of HCBS agencies into real conversations and booked demos. This is not a “spray-and-pray” SDR role. It’s disciplined outbound, smart research, strong follow-up, and the ability to create urgency around real operational pain.
You’ll work closely with leadership to refine messaging, test sequences, and build a predictable pipeline.
This is a full-time, on-site position based in Hammond, LA, requiring close collaboration with the team to drive the company’s sales and client acquisition goals.
What You'll Do
- Prospect and qualify HCBS & Medicaid Waiver agencies using phone, email, and (where available) LinkedIn and other channels
- Run outbound sequences with consistent follow-up and thoughtful personalization
- Book demos for AEs / leadership and ensure clean handoffs (notes, context, key pains, stakeholders)
- Identify decision makers and map buying committees (owners, executive directors, ops, compliance)
- Track activity and outcomes in CRM with high hygiene (stages, notes, tasks, next steps)
- Learn the product industry quickly: compliance needs, EVV realities, staffing pressures, audits, Medicaid dynamics
- Collaborate with marketing to tighten copy, test angles, and improve conversion across channels
- Bring intelligence back to the team: objections, competitor mentions, pricing friction, common patterns by state
What "Great" Looks Like (90 Days)
- You’re consistently booking qualified demos each week from outbound
- Your notes are tight, your handoffs are clean, and your pipeline is real
- You’ve developed a voice that resonates with agency owners/operators
- You can explain Cura’s “why” in plain language—and handle common objections confidently
- You’re proactively improving sequences, not just running them
Who You Are
- You have 1–3 years of SDR/BDR experience (SaaS preferred)
- You’re comfortable calling—and you don’t need to be “motivated” to do the work
- You can write emails that sound human, not templated
- You have strong business judgment: you can spot real deals vs. tire-kickers
- You’re organized, coachable, and take pride in precision
- You enjoy operating in a startup environment where speed, ownership, and iteration matter
Bonus points if you have
- Experience selling into healthcare, Medicaid, HCBS, EHR/EMR, or compliance-heavy operations
- Familiarity with phone-first outreach to audiences that aren’t “online”
- Experience using CRMs (HubSpot, Salesforce, etc.) and sequencing tools
Why Cura
- Mission-driven product with real operational impact
- You’ll help build the outbound engine, not just “work leads”
- Clear expectations, close feedback loops, and room to grow into AE or team lead roles
- A market with real pain and urgency—when you do this well, you’re genuinely helping people
How to Apply
Send:
- Your resume or Linkedin
- A short note: Why Cura why this market
- (Optional but strong) A 60-second Loom: how you'd approach outbounding to a 100-client HCBS agency