Social Media Content Creator

About CUPPi

CUPPi COFFEE was born from a passion to create a warm, inviting space where community and quality come together. From our handcrafted drinks to our signature brunch offerings, every item is made with love and care. As we grow, we’re looking for driven individuals who share our love for good coffee, perfectly crafted food, and exceptional customer service. Come be part of a vibrant and welcoming environment at CUPPi COFFEE.

What You'll Do

• Create and publish engaging photo and video content for Instagram (and occasionally TikTok or other platforms).
• Capture the essence of Cuppi Coffee’s drinks, food, people.
• Visit our café locations to film, photograph, and curate authentic lifestyle moments.
• Plan and propose creative post ideas that align with seasonal menus, promotions, and community events.
• Write catchy captions, use relevant hashtags, and maintain a consistent brand tone.
• Monitor engagement and growth metrics to identify what resonates with our audience.
• Stay up to date on social media trends, sounds, and aesthetics.
• Collaborate with management on campaign ideas and posting schedules.
• Respond to comments and DMs to help foster a friendly, community-driven presence online.

Time Commitment (6-8 hours per week)

What We're Looking For

• 2 years of experience in social media content creation, digital marketing, or brand management (preferably in the food, beverage, or lifestyle space).
• Proven ability to create high-quality photo and video content optimized for Instagram and TikTok.
• Strong understanding of social media strategy, analytics, and engagement growth.
• Demonstrated ability to maintain a consistent brand voice and visual aesthetic.
• Ability to travel to our locations
• Excellent writing and communication skills.
• Self-motivated, organized, and reliable, able to meet deadlines.
• Passion for coffee is a plus.
• Bachelor’s degree in Marketing, Communications, or related field preferred.