Marketing Director

We are seeking an experienced and motivated Marketing Director to lead and execute marketing initiatives for our fast-paced growing real estate brokerage. This is a senior-level, hands-on role for a marketing professional who understands real estate branding, agent support, and strategic growth.

The ideal candidate is both a strategic thinker and an executor—someone who can build marketing strategy while also rolling up their sleeves to implement campaigns that drive visibility, recruiting, and production.

Marketing & Brand Strategy

• Develop and execute comprehensive marketing strategies to promote listings and the brokerage brand across online and offline channels
• Manage and protect the brokerage’s brand presence across digital platforms, including Google Local Services Ads, Meta, YouTube, social media, websites, and print materials such as signage
• Implement Google keyword strategies and leverage analytics tools to improve search visibility, audience targeting, and campaign ROI
• Oversee YouTube marketing initiatives, including video content creation, editing coordination, analytics tracking, and optimization for engagement and conversion
• Plan and coordinate postal mailing campaigns to drive local engagement and reinforce brand awareness
• Create and oversee the production of marketing collateral including flyers, brochures, social media content, listing presentations, and video assets
• Plan and execute digital advertising, email campaigns, paid social media strategies, and event promotions to maximize exposure
• Develop and maintain a detailed marketing calendar for campaigns, listings, events, and promotions
• Manage and maintain the annual marketing budget to ensure efficient allocation of resources and strong return on investment
• Analyze market trends, competitor activity, and campaign performance to continually refine strategies and improve results
• Manage outsourced marketing and advertising vendors, including contract negotiation, performance oversight, and cost control

Agent Support & Training

• Provide ongoing training and hands-on support to agents on listing marketing, personal branding, and brokerage-approved strategies
• Educate agents on leveraging market data, trends, and tools such as KCM, Google Analytics, and SEO best practices
• Assist agents in crafting compelling listing descriptions, marketing narratives, and multimedia content
• Serve as a go-to resource for agents seeking guidance on digital marketing, social media strategy, CRM tools, and analytics
• Train agents on real estate marketing tools including Canva, TikTok, Google Ads, and video editing platforms
• Support agent education and certification initiatives (CMAs, social media marketing, and industry-relevant credentials)
• Ensure all agent marketing materials comply with brokerage branding guidelines and advertising regulations

Technology, Data & Lead Generation

• Manage and optimize real estate marketing technology including Canva, Meta, Google Analytics, CRM systems, email platforms, and social media tools
• Drive lead generation through targeted, data-driven digital marketing campaigns
• Track, analyze, and report on marketing performance metrics such as reach, engagement

Required Qualifications

• 5 years of professional marketing experience, preferably in real estate or a related industry
• Proven experience developing and executing marketing strategies
• Strong understanding of branding, video marketing, and social media platforms
• Excellent organizational, communication, and project management skills
• Ability to work independently while collaborating with leadership team
• Ability to manage other staff

Compensation

We offer competitive compensation aligned with your experience, technical expertise, and level of responsibility.

Preferred Experience

• Real estate brokerage or agent marketing experience
• Experience with CRM systems, email marketing, and lead generation
• Graphic design, content creation, or video marketing experience
• Experience managing multiple stakeholders; vendors, community contacts, etc.

Why Join Cuoco & Co. Real Estate?

• Competitive compensation based on experience
• Opportunity to lead and shape brokerage-wide marketing strategy
• Collaborative, professional environment
• Growth opportunities within a forward-thinking brokerage
• Strong company culture
• Fun environment 

How to Apply

Apply directly through LinkedIn with your resume. A portfolio or examples of relevant marketing work are strongly encouraged.

Our Equal Opportunity Promise- We are committed to fair hiring practices and operate as an equal opportunity employer. We do not discriminate on the basis of race, sexual orientation, age, marital status, religion, or nation of origin. We pride ourselves as being exceptional leaders and members of our community and we're committed to treating all our potential employees with the same level of care and respect.