What are the responsibilities and job description for the Account Executive position at CUMULUS MEDIA?
Company Overview
CUMULUS | Cincinnati, OH currently features 5 stations…92.5 The FOX Classic Rock, WGRR-FM 103.5 Classic Hits, WRRM-FM 98.5 Adult Contemporary, WNNF-FM 94.1 Country and WFTK-FM 96.5 Active Rock.
Position Overview
CUMULUS MEDIA | Cincinnati has an immediate opening for a full-time Account Executive to join the Sales Team in assisting their clients in our Cincinnati market.
The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.
Key Responsibilities
Key Responsibilities & Qualifications
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
CUMULUS | Cincinnati, OH currently features 5 stations…92.5 The FOX Classic Rock, WGRR-FM 103.5 Classic Hits, WRRM-FM 98.5 Adult Contemporary, WNNF-FM 94.1 Country and WFTK-FM 96.5 Active Rock.
Position Overview
CUMULUS MEDIA | Cincinnati has an immediate opening for a full-time Account Executive to join the Sales Team in assisting their clients in our Cincinnati market.
The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.
Key Responsibilities
Key Responsibilities & Qualifications
- Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
- Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
- Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
- Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
- Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
- Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success
- Bachelor's degree in business, marketing or related field is preferred, but not required
- 2 yrs. of B2B sales or account management experience required
- Media or digital/online advertising sales experience highly preferred
- Digitally savvy - previous exposure to digital marketing and advertising trends helpful
- Excellent communication skills - previous experience with formal client presentations a plus
- Passion for developing new business relationships - strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
- Self-motivating and entrepreneurial spirit
- Positive and friendly with a willingness to collaborate
- High energy and passion for sales
- Flexible, creative and curious
- Proficient in Microsoft Office Suite, social networking platforms and CRM tools
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Life insurance, disability insurance, wellness, and an employee referral bonus program
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).