What are the responsibilities and job description for the MultiMedia Account Executive position at Cumulus Media Wilmington?
Cumulus Media Wilmington is part of a leading national media organization and home to five widely admired radio stations in the Cape Fear Region, reaching over 195,000 listeners weekly. Our stations include 101.3 WWQQ (Cape Fear’s Country Leader), 97.3 WMNX (Urban Contemporary), 102.7 WGNI (Adult Contemporary), 94.5 WKXS (Classic Rock), and 107.9 & 980 WAAV (News/Talk/Sports). Beyond radio, Cumulus Digital provides top-tier digital marketing solutions for businesses of all sizes, managing over 4,000 monthly campaigns nationally and achieving results that consistently outperform industry metrics. As experts in local media and digital marketing, we focus on helping businesses grow by expanding their reach and creating impactful connections with their audiences.
This is a full-time, on-site position located in Wilmington, NC, for a MultiMedia Account Executive at Cumulus Media Wilmington. In this role, you will build and manage client relationships, develop and pitch multimedia marketing campaigns, and handle both radio and digital sales efforts. Responsibilities include prospecting for new clients, maintaining and growing existing accounts, creating customized advertising solutions, analyzing campaign performance, and collaborating with internal teams to deliver outstanding results for clients. This position requires a focus on customer satisfaction, creativity in driving client success, and the ability to meet and exceed sales goals.
- Proficiency in sales skills, including prospecting, lead generation, and pitching tailored solutions.
- Understanding of multimedia marketing, including radio advertising and various digital marketing tactics.
- Strong communication and collaboration skills, with the ability to work closely with clients and internal teams.
- Analytical skills to assess campaign performance and adapt strategies to optimize results.
- Knowledge of Wilmington’s local market and business environment is a plus.
- Self-motivated, results-driven attitude with the ability to work independently and meet deadlines.
- Proficiency in CRM tools, presentation software, and other sales and marketing technology is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is advantageous.