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Promotions Director

Cumulus Media New Holdings Inc.
Toledo, OH Full Time
POSTED ON 10/18/2025 CLOSED ON 1/12/2026

What are the responsibilities and job description for the Promotions Director position at Cumulus Media New Holdings Inc.?

Company Overview:
CUMULUS | Toledo, OH/Monroe, MI currently features 7 stations in Northwest Ohio and Southeast Michigan area and surrounding counties. Our stations include: 99.9 WKKO (Country), 93.5 WRQN (Adult Hits), 94.5 WXKR (Classic Rock), 105.5 WQQO (Hot A/C), 98.3 WMIM (Country), 100.7 WQQO-HD2 (Sports), and 94.5 HD/WXKR-HD2 (Alternative Rock) The cluster of 7 stations reaches thousands of listeners on a daily basis.

Position Overview:
CUMULUS MEDIA | Toledo is looking for an experienced Promotions Director to coordinate and execute revenue generating on and off-air promotions and events. The Promotions Director would supervise the image and presence of the stations in the marketplace to our primary demographic while maintaining a winning onsite presence. This position requires a high degree of organizational skills, attention to detail, time management, a personal disposition that works well with creative co-workers in Programming, Digital and Sales and most importantly, has a passion for delivering successful promotions and events.
Key Responsibilities & Qualifications:
Key Responsibilities:
  • Create and execute promotional events and contests within departmental budget that span a wide range of demographics
  • Work with Digital departments on promotional (on-air and on-site) social media strategy
  • Hire and lead a high-performance execution team
  • Work in collaboration with Programming and Sales teams
  • Identify opportunities within communities that make sense for us to partner with
  • Negotiate and purchase collateral and other promotional items
  • Develop strategic relationships with entertainment and event venues to benefit the stations
  • Work with local charities to the mutual benefit of the community, the charity and the stations
  • Provide regular coaching and performance feedback to staff
  • Coordinate and draft all sales and station promotions from conception to facilitation
  • Contests, giveaways, station websites and on-site events and appearances including paid client events and charity endeavors

Qualifications:
  • Knowledge of all applicable FCC rules and regulations
  • Understanding of stations’ programming strategies
  • Computer literacy in Photoshop, HTML, Microsoft Office including PowerPoint, Media Span and Promo Suite
  • Excellent verbal and written communication skills
  • Problem-solving ability and skill in prioritizing
  • Strong leadership skills with a focus on nurturing and growing support staff
  • Possesses a strong aptitude for collaboration
  • Should have a creative mind and passion for innovation
  • Ability to interact with management and staff at all levels
  • Ability to multi-task and handle pressures and deadlines
  • Ability to clearly communicate team expectations
  • Must possess valid state driver’s license
  • Must have a flexible schedule and be available to work days, nights, weekends and holidays based on station events
  • Ability to lift and or pull up to 50lbs
What We Offer:
  • Competitive Pay
  • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement:
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

Salary.com Estimation for Promotions Director in Toledo, OH
$76,750 to $104,211
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