What are the responsibilities and job description for the Multimedia Account Executive position at Cumulus Media Myrtle Beach?
Company Description
Cumulus Media Myrtle Beach is a leader in digital and radio marketing, offering innovative solutions to local businesses seeking to expand their reach and grow their customer base. With a strong presence in the local community, it operates four leading radio stations: WSYN 103.1 Classic Hits, WDAI 98.5 KISS FM, WLFF 106.5 NASH ICON, and WSEA 100.3 The Game. Combining the power of traditional radio, which reaches 93% of local consumers weekly, with cutting-edge digital marketing campaigns supported by a national team of specialists, Cumulus Media consistently delivers exceptional results. Our mission is to help businesses of all sizes achieve impactful branding and successful marketing outcomes. We are committed to fostering local expertise to provide personalized solutions and exceptional customer experiences.
Role Description
The Multimedia Account Executive will work to create and execute impactful marketing solutions for local businesses, helping them achieve their advertising goals through a mix of radio broadcast and digital marketing platforms. Day-to-day responsibilities include identifying and pursuing new business prospects, building and managing client relationships, developing custom advertising solutions, and achieving revenue targets. The role requires ongoing coordination with the sales and creative teams to deliver effective campaigns. This is a full-time, on-site position based in Wilmington, NC.
Qualifications
- Sales and account management skills, including lead generation, client prospecting, and relationship building
- Digital marketing expertise, such as campaign strategy, programmatic advertising, and advanced targeting techniques
- Strong communication and presentation skills for delivering compelling pitches and fostering client relationships
- Problem-solving abilities and creativity for creating customized advertising solutions
- Proficiency in CRM systems, sales technology, and Microsoft Office Suite
- Adept at analyzing campaign performance metrics and providing actionable insights to clients
- Team collaboration capabilities, ensuring successful project execution with internal departments
- Previous experience in media, advertising, or marketing is preferred
- Bachelor’s degree in Marketing, Business, Communications, or a related field is a plus