What are the responsibilities and job description for the Marketing Manager position at Cumberland Strategic Edge?
Job Overview
We are seeking an energetic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this role, you will develop innovative marketing strategies, oversee campaign execution, and analyze performance metrics to ensure maximum impact. Your expertise in digital marketing, content creation, and multichannel campaigns will be essential in elevating our brand presence and engaging target audiences effectively. This position offers an exciting opportunity to shape our marketing vision while working in a dynamic, fast-paced environment committed to continuous growth.
Responsibilities
- Develop comprehensive marketing strategies aligned with company goals, focusing on digital channels, content marketing, and B2B outreach
- Manage multichannel marketing campaigns across social media platforms, email marketing, print advertising, and online advertising such as Google AdWords and Facebook Advertising
- Oversee the creation of compelling content tailored for various audiences, ensuring consistency with brand voice and messaging
- Utilize marketing automation tools and analytics platforms like Google Analytics to monitor campaign performance and optimize results
- Coordinate product management efforts related to marketing initiatives, including market research and competitive analysis
- Collaborate with creative teams to produce visually engaging assets using Adobe Creative Suite and basic HTML skills for web content updates on WordPress or similar platforms
- Lead advertising sales efforts by identifying new opportunities and maintaining relationships with partners and vendors
- Manage budgets effectively to maximize ROI while maintaining high-quality standards across all campaigns
Requirements
- Proven experience in digital marketing, performance marketing, or related roles with a strong understanding of SEO, social media marketing, and multichannel strategies
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools
- Solid knowledge of B2B marketing practices, product management processes, and sales support strategies
- Ability to conduct thorough research to inform campaign development and audience targeting
- Excellent copywriting skills with the ability to craft engaging messages for diverse platforms
- Strong analytical skills to interpret data from analytics tools and adjust campaigns accordingly
- Experience with budgeting and managing advertising sales efforts is a plus
- A proactive mindset with excellent communication skills and the ability to work collaboratively within a team environment
Join us as a Marketing Manager and be at the forefront of innovative marketing solutions that propel our brand forward!
Pay: $55,800.38 - $67,200.45 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Vision insurance
Work Location: In person
Salary : $55,800 - $67,200