CRM Coordinator

Who we are

Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100 leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists, and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape. 

The opportunity

The CRM Coordinator  is responsible for successfully managing the Culture Kings CRM Flows & Campaign program that has the clear goal of  increasing customer retention and  frequency to ultimately increase customer lifetime value.

The CRM coordinator needs to exhibit strong analytical abilities to evaluate end-to-end customer experiences across multiple domains, channels and customer touch points. This individual will work closely with the design, ecommerce and performance teams to ensure flows are constantly updated with new content and offers to best represent Brand Margin outcomes.

• Consistently briefs and executes campaign and BAU direct communications with a high attention to detail
• Owns execution of CRM flows across multiple Culture Kings and Branded product domains
• Identifies critical conversion points and drop off points in EDMs and Landing Page and partner with E-commerce and development to lift CLV and frequency
• Understand how SMS can be used to complement the performance of email flows, while also leveraging off email campaigns in a way that has  maximum influence on database health and % of users classified as engaged
• Constantly identifying campaign AB testing opportunities to lift CVR and CTR via copy iterations, offer iterations and driving best use of Not For Sale product
• Measures and reports out on performance of Flows - referencing insights on why something is or isn't working, don't focus on just highlighting up and downs
• Developing, implementing and optimising triggered/ automated flows to support customer conversion, retention, referral, cross-selling and reactivation.
• Managing relationships with vendors like Klayvio to work on improvements & account optimisation.
• Identify source of truth for RFM measures to better align KPI’s

• 3 years experience in a similar position within the online Fashion industry desirable
• Experience using Klaviyo not essential but highly desirable
• Strong Excel skills, with the ability to work with large datasets and analyse and comment on trends
• Exposure to conversion strategy and experience with email & SMS strategy
• Ability to build strong relationships with external partners
• High level written and oral communication skills
• Highly organised with attention to detail and the ability to work autonomously
• Exceptional understanding of the fast fashion market
• Ability to multitask, meet multiple deadlines and project management skills

APPLY NOW!

There has never been a more exciting time to join Culture Kings as we expand, innovate, and continue to be the most sought-after streetwear retailer on the market! If this is the opportunity you’ve been waiting for, we want to hear from you. Please apply now with your CV outlining your experience and why you believe you are the right fit for the role.

#CultureKings #CultureKingsCareers

Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.