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Maintain consistent use of Cullman Regional’s brand across print materials, signage, promotional items, video and digital channels. Review logo use, colors, messaging and design for alignment with approved brand standards. |
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Create, proofread, schedule and publish accurate, engaging content on various platforms aligned with organizational priorities and approved messaging. |
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Coordinate print projects from request through delivery, including specifications, vendor quotes, production schedules, proof approvals, quality checks, ordering and distribution. Track costs and meet approved budgets and deadlines. |
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Maintain accurate, current website content; coordinate web development projects with internal partners and vendors; review website analytics and recommend improvements to content, navigation and engagement. |
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Plan and coordinate assigned community outreach activities and events, including promotional materials, logistics, stakeholder communication and follow-up. Represent Cullman Regional professionally. |
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Coordinate hospital podcast production and promotion, including topic planning, guest scheduling, recording logistics, editing coordination, publication and distribution. |
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Monitor social media activity, online feedback and relevant media coverage. Provide timely updates to leadership and route concerns or sensitive inquiries through established communication and escalation processes. |
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Contribute creative concepts, messaging and content to advertising campaigns and special projects. Collaborate with internal partners and agencies to complete assigned deliverables accurately and on time. |
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Provide photography, videography and graphic design support as assigned. Maintain organized creative files and obtain required approvals and releases before using or publishing content. |
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Maintain accurate hospital-owned Google business listings, including contact information, hours, locations and service updates. Monitor listing activity and coordinate corrections or responses as appropriate. |
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Develop and maintain internal communications through digital displays and SharePoint. Verify content accuracy, coordinate approvals and publish timely updates for the intended audience. |
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Demonstrate teamwork, responsive service and professional communication with patients, guests, employees and community partners. Clarify project needs, communicate progress and promptly address barriers to completion. |
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Protect patient and organizational confidentiality in all communications. Follow applicable privacy, consent, safety and organizational requirements; verify information and obtain required approvals before release. |
