What are the responsibilities and job description for the Area Sales Manager position at Culligan By WaterCo?
Culligan is strong, profitable, and well-positioned in the market with a focus on strategic growth. We are committed to supporting our teams with the tools, training, and leadership they need to succeed.
Responsibilities
Sales Leadership & Strategy
We offer an exceptional benefits package, including:
To perform the job successfully, an individual should demonstrate the following competencies in this position:
Resourcefulness Customer Focus Team Player
Passion Integrity Organizational/Planning
Communication Analytical Judgement/Decision Making Detail Oriented
Equal Opportunity Statement
Decisions and criteria governing the employment relationship with all employees at Culligan by WaterCo are made in a non-discriminatory manner, without regard to race, color, creed, religion, national origin, sex, marital status, pregnancy, disability, sexual orientation, gender expression, veteran status, age, FMLA status, or any other factor determined to be unlawful by federal, state or local statutes.
Culligan has over 80 years of experience in the design and distribution of water treatment systems for residential, commercial and industrial applications. We received the Good Housekeeping Seal and Consumer Digest “Best Buy” rating, plus the famous iconic “Hey Culligan Man” tagline. Culligan leads the industry in service, support and product innovation since introducing the first water softener in 1936 with over 800 dealers worldwide and offices in over 90 countries.
The company is strong, profitable, and well-positioned in the market with focus on strategic growth initiatives. The business is expanding in previously under-serviced segments, growing revenue both domestically and abroad, and generating higher levels of profitability.
Culligan is an Equal Opportunity Employer.
#PRO
Responsibilities
Sales Leadership & Strategy
- Lead and execute regional sales plans that align with overall company revenue targets and strategic initiatives.
- Monitor and analyze sales metrics across assigned dealerships; proactively identify trends and areas for improvement.
- Collaborate with senior leadership to set territory goals, quotas, and KPIs.
- Ensure successful implementation of sales promotions, marketing campaigns, and lead-generation programs.
- Oversee territory management, market penetration efforts, and competitor intelligence gathering.
- Recruit, train, and develop Household Sales Representatives across multiple locations.
- Provide ongoing coaching, performance feedback, and mentoring to foster a high-performance sales culture.
- Conduct regular field visits and ride-along to assess selling techniques and reinforce company best practices.
- Develop bench strength by identifying and grooming high-potential sales talent.
- Ensure consistent execution of sales processes and effective use of Salesforce across the territory.
- Review and approve sales orders, ensuring accuracy and compliance with company policies.
- Partner with marketing, operations, and service teams to ensure customer satisfaction and retention.
- Lead weekly and monthly sales calls and reporting to track progress toward goals.
- Champion a customer-first culture by promoting exceptional service and value.
- Identify new business development opportunities, partnerships, or verticals to expand territory sales.
- Maintain a strong knowledge of market dynamics, customer trends, and competitor activity.
- Minimum 5 years of sales leadership experience, with multi-location or multi-market oversight preferred.
- Proven track record of leading successful sales teams and exceeding revenue goals.
- Strong coaching, communication, and interpersonal skills.
- Strategic thinker with the ability to translate vision into actionable goals.
- Excellent analytical and organizational abilities; experience using Salesforce and reporting tools.
- High school diploma or GED required, bachelor’s degree in business or related field preferred.
- Proficient in Microsoft Office Suite; Salesforce experience a plus.
- Willingness to travel across assigned region as needed (up to 50%).
- $130,000 – $150,000 base salary, plus bonus eligibility
We offer an exceptional benefits package, including:
- Medical, Dental, and Vision insurance
- Paid Parental Leave
- 401(k) with a generous company match
- Exclusive employee purchase discounts
- Comprehensive, company-provided training
- Flexible scheduling options (inquire for details)
- Competitive benefits package with additional exclusive privileges
- Distinctive employee recognition program — H2Onors
To perform the job successfully, an individual should demonstrate the following competencies in this position:
Resourcefulness Customer Focus Team Player
Passion Integrity Organizational/Planning
Communication Analytical Judgement/Decision Making Detail Oriented
Equal Opportunity Statement
Decisions and criteria governing the employment relationship with all employees at Culligan by WaterCo are made in a non-discriminatory manner, without regard to race, color, creed, religion, national origin, sex, marital status, pregnancy, disability, sexual orientation, gender expression, veteran status, age, FMLA status, or any other factor determined to be unlawful by federal, state or local statutes.
Culligan has over 80 years of experience in the design and distribution of water treatment systems for residential, commercial and industrial applications. We received the Good Housekeeping Seal and Consumer Digest “Best Buy” rating, plus the famous iconic “Hey Culligan Man” tagline. Culligan leads the industry in service, support and product innovation since introducing the first water softener in 1936 with over 800 dealers worldwide and offices in over 90 countries.
The company is strong, profitable, and well-positioned in the market with focus on strategic growth initiatives. The business is expanding in previously under-serviced segments, growing revenue both domestically and abroad, and generating higher levels of profitability.
Culligan is an Equal Opportunity Employer.
#PRO
Salary : $130,000 - $150,000