What are the responsibilities and job description for the Brand Ambassador position at Culligan by Consolidated Water Group, LLC.?
Position Summary
The Brand Ambassador & Community Events Representative is responsible for expanding Culligan’s local presence by building relationships within HOAs, community organizations, home shows, festivals, and other neighborhood-based events. This role serves as a trusted representative of the Culligan brand, educating homeowners on water quality solutions, creating meaningful community engagement, and generating high-quality appointments for the sales team. Through consistent outreach and professional event execution, this position helps strengthen brand awareness, reduce reliance on digital lead generation, and create scalable field-marketing channels that support long-term growth.
Key Responsibilities
The Brand Ambassador & Community Events Representative is responsible for expanding Culligan’s local presence by building relationships within HOAs, community organizations, home shows, festivals, and other neighborhood-based events. This role serves as a trusted representative of the Culligan brand, educating homeowners on water quality solutions, creating meaningful community engagement, and generating high-quality appointments for the sales team. Through consistent outreach and professional event execution, this position helps strengthen brand awareness, reduce reliance on digital lead generation, and create scalable field-marketing channels that support long-term growth.
Key Responsibilities
- Schedule, coordinate, and represent Culligan at HOA meetings, home shows, festivals, community events, and other local outreach opportunities.
- Deliver concise, engaging educational presentations that help homeowners understand water quality concerns and the value of Culligan solutions.
- Proactively engage homeowners through one-on-one conversations, share the Culligan story, answer basic questions, and promote free water testing opportunities.
- Generate qualified, high-intent appointments for the sales team by identifying homeowner needs and capturing accurate lead information.
- Build and maintain relationships with HOA board members, property managers, community leaders, and event organizers to create repeat engagement opportunities.
- Represent Culligan with professionalism, credibility, and enthusiasm at all community events, presentations, and customer interactions.
- Maintain consistent outreach activity, event coverage, and follow-up across assigned markets to support lead generation and brand visibility goals.
- Track event activity, homeowner engagement, appointment generation, and lead quality to help evaluate event effectiveness and future opportunities.
- High school diploma/GED required; bachelor’s degree preferred.
- A valid driver’s license and your own transportation.
- Excellent communication, presentation, and interpersonal skills with the ability to engage individuals and groups confidently.
- Highly organized and able to manage multiple events, schedules, follow-up activities, and market priorities.
- Ability to work a flexible schedule, including occasional evenings or weekends, based on event needs.
- Hourly wage with a standard 40-hour work week.
- Benefits included, subject to company eligibility requirements.
- Performance bonus opportunities are available based on appointment quality, event activity, and lead generation results.