Regional Vice President

Cullerton Group has a new opportunity for a Regional Vice President – Sales – West region. The work will be done remotely with regular travel (75% throughout the territory). This is a full-time, permanent position. Total compensation is up to $339,000 annually (including base salary bonus). Additionally, this position includes bull benefits. 20 vacation days. And an annual contribution to the employee stock option plan.

About the Role

About the Role

The Regional Vice President – Sales will oversee revenue generation and strategic account development within a designated territory. This leader will define and execute market plans, manage a distributed sales team, and drive performance across the full sales lifecycle—from forecasting and pipeline development to client engagement and account retention. The role also entails ownership of key account relationships and collaborating cross-functionally to align market strategy with company-wide objectives.

Work Schedule

• Monday through Friday
• 8:00 AM – 5:00 PM
• Hybrid (combination of remote and on-site work)

Primary Responsibilities

Strategic Planning & Execution

• Develop comprehensive sales strategies aligned with regional and company-wide objectives
• Assess market size and trends using data-driven analysis to define market potential and capture strategies
• Prepare actionable plans to pursue serviceable and obtainable markets

Sales Performance & Growth

• Exceed sales targets and expand market penetration within the territory
• Lead forecasting, performance tracking, and pipeline management initiatives
• Drive data-backed decisions to improve conversion and close rates

Market Awareness & Competitive Intelligence

• Stay attuned to industry shifts, regulatory changes, competitor activities, and emerging technologies
• Use insights to adjust sales approaches, inform product needs, and support go-to-market planning

Budget Oversight

• Create and manage regional sales budgets and monitor performance against revenue goals
• Evaluate sales investment strategies and resource allocation to ensure optimal ROI
• Analyze account activity and flag budget variances when needed

Executive-Level Client Engagement

• Build long-term partnerships with decision-makers and stakeholders across client organizations
• Represent the company in high-level client meetings, presentations, and industry events
• Position solutions effectively based on deep understanding of client needs

Business Development & Lead Generation

• Network across executive channels to uncover new opportunities and alliances
• Establish mutually beneficial partnerships that drive shared growth

Key Account Leadership

• Lead the planning, strategy, and operations tied to key account management
• Guide legal reviews, contract negotiations, and executive involvement in account discussions
• Oversee cross-functional coordination among account managers, territory managers, and business development leaders

Team Leadership & People Management

• Inspire and manage a geographically dispersed sales organization
• Oversee hiring, onboarding, performance reviews, goal setting, and development planning
• Foster a culture of accountability, inclusion, and professional growth
• Deliver feedback, coach for results, and implement performance improvement plans when necessary

Cross-Functional Collaboration

• Partner with internal departments including marketing, sales operations, commercial strategy, and product teams
• Ensure full alignment between tactical sales activities and long-term strategic goals

Sales Operations Oversight

• Maintain consistency in pricing, discounting, approval workflows, and capacity planning
• Clear obstacles and enable the team with tools, resources, and streamlined processes
• Provide guidance on large or complex opportunities to maximize success

CRM & Reporting

• Act as a champion for CRM best practices (Salesforce preferred), ensuring visibility into pipeline, KPIs, and team activity
• Analyze reporting dashboards to identify trends and provide updates to executive leadership
• Participate in internal meetings on forecasting, budgeting, and strategic sales planning

Travel

• Travel domestically and occasionally internationally for customer visits, team support, trade shows, and conferences

What You’ll Need to Succeed

Required

• Valid U.S. driver’s license and clean driving record
• Minimum of 7 years in sales leadership, including strategic account management
• 10 years of experience in sales, business development, or related roles
• Deep knowledge of power systems and demonstrated success in technical sales leadership
• Ability to manage distributed teams and lead sales strategy from concept to execution
• Strong analytical and financial acumen to manage forecasts, margins, and sales targets
• Proven track record in closing complex, high-value sales deals
• Effective communication and presentation skills across all organizational levels
• Skilled negotiator with executive presence and relationship-building capabilities
• Organizational strength to juggle competing priorities and manage strategic initiatives
• Comfortable with data analysis, reporting, and CRM platforms

Preferred

• Bachelor's degree in Business, Engineering, Marketing, or a related field
• Experience using Salesforce and Oracle systems
• Proficiency in Microsoft Office Suite (Excel, Word, Outlook)