What are the responsibilities and job description for the Sr. Brand Manager, Cuisinart position at Cuisinart?
Position Summary:
As Senior Brand Manager, you will play a pivotal role in shaping how Cuisinart shows up to consumers—leading end-to-end brand strategy, innovation storytelling, and integrated marketing execution across key small kitchen appliance categories.
You will act as a brand steward and growth catalyst, translating consumer insights into breakthrough positioning, compelling content, and high-impact go-to-market plans that drive measurable business results.
Reporting to the Director of Brand, this is a highly visible, cross-functional role for a marketer who blends strategic rigor, creative instinct, and executional excellence—and thrives in bringing ideas to life in market.
Key Responsibilities
Brand Strategy & Governance
- Execute annual brand strategy and plans to strengthen brand equity and achieve business objectives.
- Serve as the brand champion, ensuring consistency and clarity across internal teams and external partners.
- Lead US and support regional teams in delivering cohesive brand messaging and content.
- Monitor market trends, competitive activity, and consumer insights to inform brand strategy.
New Products Messaging & Commercialization
- Partner with insights and product teams to develop compelling positioning and storytelling that resonates with consumers and drives demand across retail and digital channels.
- Lead the creation of comprehensive content toolkits for new product launches (packaging, e‑commerce assets, social, video, digital content, etc.).
- Own brand inputs throughout the innovation stage‑gate process for key categories.
- Champion the innovation pipeline with a consumer‑first mindset, collaborating with sales and category teams to build best‑in‑class sell‑in stories and materials.
Campaign Development & Content Creation
- Development and execution of integrated marketing campaigns that drive awareness, consideration, and conversion.
- Lead internal creative teams and external Integrated Agency Team from briefing through final approval.
- Partner with creative, media, and digital teams to ensure campaigns align with brand and business goals.
- Support PR initiatives, including product outreach, partnerships, sampling, press releases, and lifestyle events.
Brand Marketing Leadership & Cross functional Influence
- Collaborate closely with consumer insights, creative, product, sales, eCommerce, and DTC teams.
- Strengthen the commercialization process by bringing a strong brand perspective, identifying opportunities for improvement across future launches.
Qualifications/skills:
- 8 years of experience in marketing or brand management, ideally within consumer goods or household appliances.
- Strong understanding of brand fundamentals and proven experience building and growing brands across categories and channels.
- Broad marketing skill set, including creative evaluation, campaign development, marketing planning, and new product launch execution.
- Experience in social and digital marketing and omnichannel content development for optimized digital shelf performance.
- Ability to translate complex product features into clear, compelling consumer benefits.
- Agile mindset with a bias for action—comfortable with rapid iteration, shifting priorities, and data‑driven decision‑making.
- Excellent communication and interpersonal skills with the ability to influence across teams.
- Strong sense of ownership and ability to manage multiple projects and priorities.
- PR/Comms and Global / Regional brand team experience is a plus, especially across innovation, commercialization, and activation.
- Balanced analytical and creative strengths—an inspiring and practical brand marketer.
Environmental Factors:
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence in our Stamford CT location.
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
About Us:
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
At Conair, we inspire our customers with innovative high-quality products and
iconic brands that enhance their lives.