Lifecycle + Growth Marketing Manager

JOB: Temporary Lifecycle Growth Marketing Manager

REPORTS TO: Vice President of Growth

TERM: Approximately 6 months (August 2026-January 2027), with potential extension

🐾 About Cuddly

CUDDLY helps animal rescues and shelters raise funds, collect supplies, and provide lifesaving care for pets in need.  Through our fundraising platform, subscription programs, and CUDDLY Food, we connect hundreds of thousands of animal lovers with opportunities to make a real difference while generating millions of dollars annually in support of animal welfare.

As we grow, email and SMS play a critical role in engaging our community, driving revenue, and deepening relationships with donors and customers alike.

The Role

CUDDLY is seeking a hands-on Lifecycle Marketing Manager to support our next phase of growth by owning day-to-day email and SMS execution across fundraising, subscriptions, and pet food.  This role will provide critical coverage during a maternity leave period while partnering closely with our VP of Growth to improve lifecycle marketing performance and customer engagement.

The ideal candidate is highly organized, detail-oriented, comfortable managing a high-volume campaign calendar, and experienced with Klaviyo or similar lifecycle marketing platforms.

This role supports two distinct but connected businesses: CUDDLY's fundraising platform and CUDDLY Food.  Success requires balancing mission-driven donor communications with product-focused customer lifecycle marketing.

What You’ll Own:

• Email & SMS Execution
• Build, schedule, QA, and launch email campaigns
• Build, schedule, QA, and launch SMS campaigns
• Manage weekly recurring fundraising communications
• Execute fundraising, donor, and subscription lifecycle campaigns
• Maintain campaign calendars and deployment schedules
• Monitor campaign performance, investigate anomalies, and recommend optimization opportunities based on data

Lifecycle Operations

• Manage donor, subscriber, and customer audience segmentation
• Support lifecycle flow updates and optimization projects
• Assist with campaign testing initiatives by developing hypotheses, executing A/B tests, and translating results into actionable recommendations.
• Coordinate creative assets, copy, and approvals

Revenue & Performance Reporting

• Produce weekly campaign performance reporting
• Assist with monthly executive reporting
• Track key lifecycle metrics including open rates, click rates, revenue, conversion rates, and retention performance

Cross-Functional Collaboration

• Partner with fundraising, customer service, creative, and growth teams
• Ensure timely campaign execution around seasonal initiatives and organizational priorities
• Support monthly donor impact and subscriber impact reporting

What We’re Looking For:

Required Experience

• 3-5 years managing lifecycle marketing, CRM, retention marketing, or email marketing programs for an eCommerce, subscription, nonprofit, or mission-driven organization
• Deep experience with Klaviyo or similar enterprise lifecycle marketing platforms
• Experience managing email and SMS programs with clear revenue, retention, or fundraising performance goals
• Experience mapping and optimizing customer or donor journeys across multiple touchpoints
• Strong analytical mindset with the ability to validate data and identify discrepancies across reporting sources before making recommendations
• Partner with the VP of Growth on strategic lifecycle enhancement initiatives and identify growth opportunities through campaign performance, customer behavior, and lifecycle trends
• Strong understanding of how lifecycle marketing integrates with acquisition channels such as Organic Social, Paid Media, and website experiences.
• Strong copy editing and campaign QA skills
• Comfortable managing multiple campaigns simultaneously
• Ability to translate campaign performance into clear business insights and recommendations for leadership
• Experience evaluating CRM capabilities and lifecycle marketing best practices.
• Experience working with segmentation based on behavior, purchase history, and value tiers
• Data-driven and detail-oriented
• Strong understanding of email analytics & multi-touch attribution
• Ability to write clear, compelling, conversion-driven copy
• Experience in nonprofit, subscription, eCommerce, or mission-driven organizations preferred

Platforms You Must Be Comfortable With:

• Klaviyo (primary ESP)
• Shopify (order and behavioral data)
• Basic ecommerce analytics

You’ll Thrive Here If You Are:

• Data-driven but creative
• Comfortable owning revenue numbers
• Organized and detail-obsessed
• Proactive and independent
• Excited by mission-driven work
• Comfortable executing at a high level while contributing ideas for continuous improvement

Details

• Location & Travel: CUDDLY operates as a remote-first organization. Candidates located in the Dallas-Fort Worth area are preferred, as much of the marketing and growth team is based there and regularly collaborates in person.  However, exceptional remote candidates will be considered.
• Compensation: $45-55 per hour, depending on experience.
• Employment Type: Full-time contract position (approximately six months), with an expected commitment of 40 hours per week.  There may be an opportunity for extension based on business needs and performance.