Program Manager, Marketing & Growth

Job Summary:

The Program Manager, Marketing & Growth is responsible for developing and executing marketing initiatives that increase awareness, engagement, recruitment, participation, and growth across the Institute for Healthcare Quality, Safety & Efficiency. This position serves as the Institute's lead marketing strategist and marketing technology expert, overseeing campaign development, audience growth, marketing automation, customer acquisition, digital promotion, social media, and performance analytics.

This role translates organizational priorities and communications content into measurable marketing outcomes that support program growth, brand awareness, and strategic objectives.

Key Responsibilities:

Marketing Strategy and Audience Growth (25%)

• Develop and implement annual marketing plans that support organizational and programmatic goals.

• Design recruitment and promotional strategies for educational programs, conferences, consulting services, and strategic initiatives.

• Identify opportunities to increase awareness, participation, and customer engagement.

• Conduct market research and competitive analysis to inform growth strategies.

Campaign Development and Execution (25%)

• Develop and manage multi-channel marketing campaigns.

• Develop and manage customer pipeline.

• Lead promotion of educational programs, conferences, workshops, and organizational initiatives.

• Create audience-specific campaign strategies across email, social, web, and other digital platforms.

• Coordinate campaign schedules, timelines, and execution.

Marketing Platforms and Automation (20%)

• Serve as primary administrator for marketing platforms, marketing automation tools, and email systems.

• Develop audience segmentation strategies and customer journey workflows.

• Maintain marketing databases and customer engagement systems.

Digital Marketing and Social Media (15%)

• Manage the institute's social media, including post creation, strategy, scheduling, and performance monitoring, maintaining alignment with stories and other content developed by the Communications, Brand & Design Program Manager.

• Oversee digital advertising and audience development efforts.

Analytics & Measurement (10%)

• Develop dashboards and reports that measure marketing effectiveness.

• Monitor campaign performance, engagement, conversion rates, and audience growth.

• Use data and analytics to recommend improvements and optimization strategies.

• Communicate marketing performance to leadership and program teams.

Leadership and Collaboration (5%)

• Partner closely with the Communications, Brand & Design Program Manager to transform content into effective marketing campaigns.

• Collaborate with program managers and institute leadership to align marketing efforts with organizational priorities.

• Support special initiatives and institutional growth opportunities.

Work Location:

Hybrid - this role is eligible for a hybrid schedule of three (3) days per week on campus and as needed for in-person meetings.

Why Join Us:

The Institute for Healthcare Quality, Safety and Efficiency's (IHQSE) overarching goal is to fundamentally improve the care we provide our patients.

Since our founding in 2012, we have experienced tremendous growth and expansion guided by our mission of transforming through discovery, improvement and spreading the people and processes that serve our patients.

The core foundation of the IHQSE is our team. Comprised of dedicated and gifted faculty, our team not only teaches the fundamentals of leadership, how to initiate change, and how to improve healthcare outcomes, but also guides and inspires participants to become better leaders and more effective catalysts of sustainable change. Our formula for success combines expert training, intensive, tailored coaching, and a deep catalog of successful projects to tap into.

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options

• Dental: Multiple plan options

• Additional Insurance: Disability, Life, Vision

• Retirement 401(a) Plan: Employer contributes 10% of your gross pay

• Paid Time Off: Accruals over the year

• Vacation Days: 22/year (maximum accrual 352 hours)

• Sick Days: 15/year (unlimited maximum accrual)

• Holiday Days: 15/year

• Tuition Benefit: Employees have access to this benefit on all CU campuses

• ECO Pass: Reduced-rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Qualifications:

Minimum Qualifications:

• Bachelor's degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.

  • Substitution: A combination of education and related technical/military/paraprofessional experience may be substituted for a bachelor's degree on a year-for-year basis.

• At least four (4) years of experience working in communications, public relations, social media, or marketing field(s).

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

• Professional experience in marketing, digital marketing, demand generation, audience development, or related fields.

• Experience with a CRM system, marketing automation, and email marketing platforms, specifically Salesforce and Marketing Cloud.

• Experience managing business social media accounts, including LinkedIn Ads.

• Experience developing and executing integrated marketing campaigns.

• Experience with analytics, reporting, and performance optimization.

• Experience in healthcare, higher education, nonprofit, or professional association environments.

• Basic graphic design skills and experience working in Canva.

Conditions of Employment:

• Applicants must be legally authorized to work in the United States without requiring sponsorship. We are unable to provide work visa sponsorship or employment authorization for this position now or in the future.

• Knowledge, Skills, and Abilities:

• Well-developed professional skills in the areas of program planning, management, and data-driven decision-making.

• Ability to establish and maintain effective working relationships with faculty, staff, fellows, residents, students, alumni, and administrative personnel at all levels, including outside organizations and the public.

• A demonstrated ability to independently manage and respond to support customer needs and requests in a professional, timely manner.

• Ability to work independently and as a member of a team, and handle a fast-paced environment.

How to Apply:

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

4. Two samples of your marketing work, including but not limited to: marketing campaigns, promotional materials, social media posts, or other relevant content.

Questions should be directed to: Anne Kercsmar (anne.kercsmar@cuanschutz.edu)

Screening of Applications Begins:

Immediately and continues until the position is filled. For best consideration, apply by November 5, 2026.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $65,105 to $87,241.

The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans, and retirement contributions that add to your bottom line.

Total Compensation Calculator

Equal Employment Opportunity Statement:

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement:

The University of Colorado Anschutz is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety-sensitive job duties, you must enroll in the occupational health medical surveillance program.