What are the responsibilities and job description for the Media Strategy Supervisor position at CTV Media?
About the Role
CTV Media is looking for a strategic, growth-minded Media Strategy Supervisor to lead cross-screen planning across linear TV and streaming and help drive new business. This role sits at the intersection of strategy, client development, and media planning: you'll shape integrated TV and streaming plans for local, regional, and national clients, lead pitches and proposals for prospective accounts, and guide planning work from first brief through launch.
You'll partner closely with account management, broadcast buying, and analytics to make sure strategy turns into strong execution and measurable results. Strategic thinking, persuasive communication, and deep knowledge of the TV and streaming landscape are essential.
Salary is dependant on experience.
This role can be remote or hybrid in-office.
What You’ll Do
- Lead the development of integrated media strategies and plans across linear broadcast, cable, and streaming/OTT/CTV for new and existing clients.
- Drive new business efforts: identify prospects, lead discovery, build pitch strategy, and develop compelling proposals and presentations.
- Present media strategy and recommendations to prospective and current clients, clearly connecting plans to business goals and ROI.
- Translate client objectives, audiences, and budgets into multi-market TV and streaming plans, including market selection, channel mix, reach and frequency, and flighting.
- Use audience, ratings, and campaign data, to inform planning decisions and optimization.
- Partner with the Broadcast TV Supervisor and buying team to ensure plans are executable, competitively priced, and delivered as promised.
- Collaborate with account managers to grow existing accounts and identify opportunities to expand cross-screen investment.
- Mentor planners and contribute to best practices, planning tools, and pitch materials across the team.
- Stay ahead of TV and streaming trends, measurement changes, and emerging inventory to keep CTV Media's strategy and offerings competitive.
What We’re Looking For
- 5 years of media planning or strategy experience across linear TV and streaming/OTT/CTV, including multi-market local campaigns.
- Proven new business experience, including leading or contributing to pitches, proposals, and client presentations.
- A strong grasp of cross-screen planning, audience targeting, reach and frequency, and how linear and streaming work together.
- Analytical skills to interpret ratings, audience, and performance data and turn them into clear, actionable strategy.
- Excellent presentation and communication skills, with the ability to build trust with senior client stakeholders.
- Experience leading or mentoring planners, or managing cross-functional project teams.
- Comfort operating in a fast-paced environment while managing multiple clients, pitches, and deadlines.
- Agency or media firm experience preferred; hands-on broadcast buying experience is a plus.
Required Experience
- Previous experience in media strategy, planning, agency new business, broadcast/cable, or streaming/OTT.
- Proficiency with Strata/Frewheel, Nielsen, or similar planning and measurement platforms.
- Experience building media plans, pitch decks, and client-facing strategy presentations.
- Strong Microsoft Office skills, particularly Excel and PowerPoint.
Why CTV Media
Join a team with a 46-year track record of media expertise and a forward-looking approach to data-driven video advertising. You'll help shape CTV Media's growth, leading strategy and new business backed by our proprietary Engage4U platform, an experienced buying team, and long-standing vendor relationships that deliver measurable ROI.