What are the responsibilities and job description for the VP Marketing - Dental position at CSG Talent?
Vice President of Marketing - Dental
- Location: Remote, East-coast US.
- Reports to: CEO
- Travel: 20%
CSG is proud to be partnered with a high-growth and private equity backed Dental Manufacturer who are hiring for a VP of Marketing who will have full ownership of the company's marketing strategy, brand, and commercial demand generation across North America.
This role will play an integral part of the senior leadership team and will lead a diverse team of marketers overseeing a multi-million-dollar annual marketing budget. This is a high-impact, high-visibility role suited to a commercially minded marketing leader with a genuine passion for driving measurable growth.
Responsibilities
- Partner with the VP of Sales to build a seamless pipeline, ensuring high-quality marketing-qualified leads are transitioned efficiently to the sales team.
- Leverage CRM platforms (Salesforce) and marketing automation tools to continuously refine the marketing funnel, improving conversion rates and demonstrating clear ROI.
- Build and scale a best-in-class lead generation capability to fuel the national sales force.
- Develop and own go-to-market strategies for new restorative solutions, implant lines, and digital scanning technologies.
- Create and curate educational content, webinar programmes, and KOL (Key Opinion Leader) partnerships that cement the company's authority across the dental industry.
- Shape and lead an ambitious, insight-driven marketing strategy that reinforces and extends the company's leadership position in the market.
- Champion a unified brand experience, maintaining a premium, consistent presence at every touch point.
- Lead, develop, and expand a multi-disciplinary team spanning creative, digital, communications, and events.
- Proven ability to drive measurable revenue growth through integrated, multi-channel marketing strategies.
- Skilled at translating complex data sets into clear marketing insights, with hands-on experience across CRM and marketing automation platforms.
- Exceptional executive presence, influencing senior stakeholders up to Board level and driving alignment across functions.
About you:
- Experience in the Dental or Medical Device industries.
- Bachelor's Degree or higher in Marketing. MBA preferred.
- History leading high performance marketing teams in a B2B environment
- Ability to work cross functionally with sales and wider teams
- Analytical and result orientated