What are the responsibilities and job description for the Director of Marketing Analytics position at CSC?
Director of Marketing Analytics
Location: Wilmington, Delaware
Work Model: Hybrid (3 days/week onsite, 2 days/week remote)
Hours: Monday - Friday, 8:00am - 5:00pm
We are seeking a high-caliber Director of Marketing Analytics to lead our Market Intelligence function. The successful candidate will bring a unique blend of strategic insight, analytical rigor, and business acumen to drive data-driven decisions and competitive advantage.
Key Responsibilities:
Strategic Market Intelligence
- Lead the development of market intelligence frameworks to monitor industry trends, customer behavior, and competitive dynamics.
- Deliver executive-level insights that shape go-to-market strategies, product innovation, and brand positioning.
- Track macroeconomic, regulatory, and technological developments that impact the business landscape.
Executive Decision Support
- Provide data-driven support for strategic planning, including forecasting, scenario modeling, and investment prioritization.
- Translate complex data into compelling narratives and visualizations for senior leadership and board-level presentations.
- Collaborate with Business Unit Finance, Technology, and Product teams to align marketing insights with enterprise goals.
Leadership & Collaboration
- Act as a strategic advisor to the Chief Commercial Officer and Business Unit Presidents.
- Lead cross-functional initiatives that integrate market intelligence into product, sales, and customer experience strategies.
- Manage external research vendors and data partners to ensure high-quality, timely insights.
Qualifications:
- Proven experience in global marketing leadership roles (10 years preferred).
- Strong strategic planning and execution capabilities.
- Proven ability to lead strategic initiatives and drive cross-functional alignment.
- Prior experience at a Big 4 consulting firm (Deloitte, PwC, EY, or KPMG) is strongly preferred.
- Bachelor’s degree in Marketing, Economics, Business, or a related field. MBA is required.
- 7 years of experience in marketing analytics, market research, or strategy consulting.
- Proficiency in data visualization tools, analytics platforms, and statistical tools.
- Strong understanding of digital marketing, customer journey analytics, and performance measurement.
- Exceptional communication and storytelling skills with the ability to influence senior stakeholders.
- Ability to work across cultures and manage international teams.
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