What are the responsibilities and job description for the (Paid Media / Performance Marketing) position at Cruzader Advanced Recruiting Solutions?
Multiple Openings - (Paid Media Manager) & (Paid Media Specialist)
Overview
A rapidly growing digital marketing organization is seeking a Digital Media Strategist to support and execute performance-driven campaigns across paid channels. This role sits at the intersection of data, strategy, and execution focused on driving measurable outcomes including conversions, revenue, and return on ad spend (ROAS).
This is an opportunity to work across a diverse portfolio of clients, leveraging data insights and testing methodologies to optimize campaign performance while collaborating with cross-functional teams.
Company Description
Cruzader Advanced Recruiting Solutions is a hybrid recruitment partner specializing in both professional and executive-level hiring. With a proven methodology, we seamlessly balance high-volume recruitment for professional roles and customized executive searches. Our expertise lies in connecting organizations with innovative and strategic professionals who drive growth and create industry impact. Through a personalized approach, we deliver top-tier talent in areas like digital strategy, brand leadership, and operations. Our mission is to provide organizations with the right talent to thrive in a competitive market.
Role Description
These are full-time, hybrid, Paid Media/Performance Marketing roles based in Long Island City, Queens NY. These roles involves overseeing media planning and purchasing, developing and executing marketing campaigns, conducting thorough market and trend research, and optimizing campaigns across various media platforms to deliver outstanding performance. Collaborating with cross-functional teams, you will develop strategies that drive engagement, maximize ROI, and align with organizational goals.
Key Responsibilities
- Manage and optimize paid media campaigns across platforms such as Meta and Google Ads
- Analyze performance data to drive actionable insights and continuous improvement
- Execute A/B testing strategies and apply learnings to campaign optimization
- Develop and maintain KPI dashboards and performance reports across channels
- Partner with internal teams to align marketing strategies with client business goals
- Communicate performance updates and recommendations to stakeholders
- Provide creative and copy recommendations based on campaign performance
- Support and mentor junior team members as needed
Qualifications
- 1–2 years of hands-on digital marketing experience, specifically in paid media
- Experience managing campaigns focused on conversions, revenue, or ROAS
- Proficiency with platforms such as Meta Ads Manager and/or Google Ads
- Strong analytical mindset with experience interpreting performance data
- Working knowledge of Excel (pivot tables, conditional logic, VLOOKUPs)
- Strong communication skills (written and verbal)
- Ability to operate in a fast-paced, deadline-driven environment
- Bachelor’s degree or equivalent experience preferred
Paid Media Manager (Performance Marketing)
Overview
A growing digital marketing organization is seeking a Paid Media Manager to lead and optimize integrated performance marketing campaigns across search, social, and programmatic channels. This role blends hands-on execution with team leadership and client engagement, focused on delivering measurable outcomes across SEM and paid social environments.
Key Responsibilities
- Lead execution and optimization of paid media campaigns across Google Ads (Search, Shopping, YouTube) and paid social (Meta, TikTok)
- Oversee integrated, cross-channel campaigns including search, social, display, and programmatic
- Manage and mentor a small team of digital marketing strategists or buyers
- Analyze campaign performance data and provide actionable insights to improve ROI and efficiency
- Maintain strong client relationships, ensuring alignment with business goals and performance expectations
- Collaborate with cross-functional and global teams to align on strategy and execution
- Stay hands-on within platforms to ensure campaign quality, pacing, and performance
- Continuously improve internal workflows and campaign processes
Qualifications
- 3 years of hands-on experience managing paid media campaigns (Google Ads, Search Ads 360, Meta Ads Manager)
- Strong background in SEM (Search, Shopping, YouTube) and paid social
- Experience managing or mentoring team members
- Agency experience strongly preferred
- Proven ability to manage cross-channel digital campaigns
- Strong analytical skills with the ability to translate data into strategy
- Excellent communication and client-facing skills
- Familiarity with tools such as Google Analytics and related platforms
- Bachelor’s degree or equivalent experience preferred
Compensation & Benefits
- Competitive base salary (commensurate with experience)
- Performance-driven growth opportunity
- Comprehensive benefits package
- Hybrid work flexibility
- Professional development support