What are the responsibilities and job description for the Director of Marketing position at Crust Pizza Co.?
**Job Overview:**
We are seeking a dynamic and experienced Director of Marketing to lead our marketing team. The ideal candidate will be responsible for developing and executing strategic marketing initiatives to drive brand awareness and revenue growth.
**Responsibilities:**
- Develop and implement comprehensive marketing strategies to increase brand visibility and drive sales.
- Oversee the planning and execution of all marketing campaigns across various channels.
- Manage the marketing budget and allocate resources effectively to achieve business goals.
- Lead a team of marketing professionals, providing guidance, mentorship, and performance feedback.
- Collaborate with operations and other departments to align marketing efforts with overall business objectives.
- Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
- Monitor and analyze key performance metrics to optimize marketing strategies.
- Stay current on industry trends and best practices in digital marketing, SEO, social media, and website.
**Experience:**
- Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
- Proven experience in developing and implementing successful marketing strategies.
- Strong knowledge of digital marketing channels including social media, SEO, email marketing, and Google Ads.
- Experience with print advertising, copywriting, and content creation.
- Demonstrated ability to drive sales growth through effective marketing campaigns.
- Excellent leadership skills with the ability to motivate and inspire a team.
If you are a strategic thinker with a passion for driving business results through innovative marketing initiatives, we invite you to apply for this exciting opportunity.
Job Type: Part-time
Expected hours: 20 – 25 per week
Experience:
- Marketing: 6 years (Required)
Ability to Relocate:
- The Woodlands, TX 77381: Relocate before starting work (Required)
Work Location: Hybrid remote in The Woodlands, TX 77381