What are the responsibilities and job description for the Klaviyo Email & SMS Specialist (DTC – Graphics Provided) position at Crushvertise?
Title:
Klaviyo Email & SMS Specialist (DTC – Graphics Provided)
Description:
We’re hiring a Klaviyo pro (not an agency) to join our design team 10–15 hrs/week and own the backend Klaviyo Opti-In, flows, campaigns SMS execution for a fast-growing DTC beauty brand.
We’ve got 8K active profiles (~25K total, may need cleanup) and send 2-3 email campaigns/week. SMS as well.
Your job: setup, test and optimize opt-ins, flows, campaigns and clean up segmentation, consolidate SMS/popups, and guide implementation all migrated and fully setup in Klaviyo.
You’ll work directly with our CEO and lead internal Graphic artist and need to be proactive, communicative, and technically sharp in Klaviyo and Shopify.
Help build, test and optimize all flows (welcome, post-purchase, winback, etc.)
Build and setup on-going 2-3 campaigns per week
QA/test flow logic, fix errors, improve performance
Consolidate SMS (Postscript) popups (OptiMonk) into Klaviyo
Ensure list hygiene, proper segmentation, sunsetting
Collaborate in Slack ClickUp; join 2x/wk syncs
Hands-on Klaviyo Shopify experience (DTC eCom required)
Copywriting skills, retention subscription marketing skills
Solid flow architecture testing Klaviyo experience
Comfort working directly with internal teams (not outsourced)
Bonus: supplements/beauty brand experience
Results You’ve Driven for 3-4 Clients (flows, KPIs, outcomes)
Please specify any experience working with DTC supplements
Share and demonstrate retention marketing knowledge and experience