Local Marketing Coordinator

Location: Kissimmee/Orlando, FL (In-Person)

Reports To: Vice President of Marketing

Crush Yard is more than pickleball. We're a destination where great food, craft drinks, live entertainment, private events, and unforgettable experiences bring people together. Our Orlando location is growing quickly, and we're looking for a creative, energetic marketer who loves being out in the community and knows how to build meaningful local connections.

The Local Marketing Coordinator will be responsible for driving awareness and increasing guest traffic throughout the Orlando market. This role focuses on grassroots marketing, community partnerships, local events, private event support, and in-venue marketing initiatives that create excitement and bring new guests through our doors.

A key part of this role is building authentic relationships within the local community, including connecting with Orlando's diverse neighborhoods and organizations. Spanish language skills and experience engaging Hispanic consumers are highly valued.

• Develop and execute local marketing initiatives that drive walk-in traffic and guest engagement.
• Build relationships with local businesses, apartment communities, schools, hotels, attractions, sports organizations, and community groups.
• Support private event sales through local outreach, networking, and promotional efforts.
• Plan and execute grassroots marketing campaigns, sampling opportunities, and community activations.
• Represent Crush Yard at local networking events, festivals, chamber events, and community gatherings.
• Identify partnership opportunities that increase brand awareness and generate new business.
• Create flyers, social graphics, signage, and promotional materials using Canva while maintaining brand standards.
• Support recurring events including trivia, live entertainment, watch parties, and seasonal promotions.
• Work closely with Operations and the VP of Marketing to identify opportunities and quickly bring ideas to life.
• Track marketing efforts and provide regular reporting on activities, partnerships, and results.
• Assist with in-venue marketing execution including signage, promotions, and guest communications.

• Is outgoing, self-motivated, and enjoys meeting new people.
• Has experience in local, field, or grassroots marketing.
• Understands the Orlando market and has existing local relationships or knows how to build them quickly.
• Can confidently engage with Orlando's diverse communities, including the area's large Hispanic population.
• Is bilingual in English and Spanish
• Is comfortable creating marketing materials using Canva.
• Thrives with limited direction and can navigate ambiguity while taking ownership of projects.
• Is organized, resourceful, and capable of managing multiple priorities.
• Is willing to work occasional evenings and weekends for community events.
• Has reliable transportation for travel throughout the Orlando area.

• Hospitality, entertainment, restaurants, attractions, or events
• Community outreach or partnership development
• Private event marketing
• Social media content creation
• Photography or short-form video creation

We're building something different. This is an opportunity to make a visible impact on a fast-growing brand where your ideas can quickly become reality. You'll work directly with senior leadership, have the freedom to test new marketing ideas, and help shape how Crush Yard grows within one of our most important markets.

If you're passionate about building community, creating memorable experiences, and helping drive business through creative local marketing, we'd love to hear from you.