Principal Product Designer - Service Monetization

Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

About The Team:

The Product Design department is a distributed team responsible for crafting Crunchyroll's video streaming services. Our work encompasses the new Crunchyroll website, the mobile apps, and the TV experiences. Our mission is to provide an engaging user experience for lovers of anime and manga content everywhere!

As a partner to business, product, and engineering groups, we collaborate with teams across the company to identify the right problems and ensure that our solutions satisfy the goals of both the business and the end-user.

About The Role:

As a Principal Product Designer on the Service Monetization team, you will be responsible for a variety of user experiences, focusing on growing our subscriber base and improving usability across the sign-up experience. You'll collaborate with cross-functional teams, including product managers, engineers, and marketers, to define design strategies aligned with business goals and growth objectives. Leverage data, industry best practices, and user insights to drive design decisions.

You'll drive the optimization of our funnels by analyzing user behavior, collaborating and conducting A/B tests, and implementing design changes to improve conversion rates across different touchpoints.

You'll conduct user research, including user interviews, usability testing, and data analysis, to gain a deep understanding of user needs, motivations, and pain points. Use these insights to inform design decisions and identify opportunities for growth and conversion rate optimization.

Your designs should show a deep understanding of the industry, our competitors, and most meaningfully, empathy for our users. You will think through sophisticated problems and use your design expertise to deliver solutions that provide our users with an outstanding user experience that is elegant, engaging, and functional!

A Day in the Life of Our Principal Product Designer:

• Collaborate with product management, marketing, and business teams to define and drive projects from concept to production, ensuring user goals are represented.
• Drive the experience of multiple features from concept through production. Handle the review process, both within the design department and with partner teams, to ensure an effective solution that meets the needs of the user and the business. Also, provide constructive input to the designs of other designers on the team.
• Collaborate closely with engineering to shepherd concepts through implementation and launch to market.
• Participate in scrum activities, working closely with your leads, stakeholders, and program management to agree on priority, evaluate and estimate upcoming work, and report on progress.
• Exercise effective time management so you are always working on the right tasks and delivering on time

About You:

• You have at least 12 years of design experience
• You've designed many products using emerging technologies for web, mobile, and living room devices
• You find and craft elegant but practical solutions to design challenges
• You have a broad range of skills with strengths in visual and product design.
• You champion user-centered design principles and methodologies.
• You love mentoring designers.
• You can grow design practices to deliver a unified product, from concept to implementation.
• You're energized by hands-on work: sketching concepts, defining flows, building prototypes, or polishing final designs.
• You have the communication skills to help set up frameworks and make strategy come to life.
• You're constantly looking to hone your design instinct through user feedback, user research, contextual interviews, and competitive/analogous research.
• You're proactive, creative, adaptable, and collaborative. You love wrestling with problems.
• You quickly create a range of engaging, elegant, easy-to-use, and technically feasible ideas.
• You can show us a portfolio showcasing an appetite for designs that push boundaries and take risks.

Pluses:

• Interest in anime, pop culture, animation, video games, tech and geekdom
• Knowledge of the online video streaming space
• Experience and/or knowledge with front-end, app, or platform development
• Experience designing for growth and experimentation
• Experience with A/B Testing and proven track record

Benefits and Perks: San Francisco Office

• Competitive salary
• Medical, dental, vision, STD, LTD, and life insurance
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Catered lunch 4 days per week
• Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200 countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You'll see these in action if we're lucky enough to have you:

• Courage - When we overcome fear, we enable our best selves.
• Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service - We serve our community with humility, enabling joy and belonging for others.
• Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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