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Personal Training Director

Crunch Fitness
Crunch Fitness Salary
Santa Maria, CA Full Time
POSTED ON 7/8/2026
AVAILABLE BEFORE 9/7/2026

The Personal Training Director is the leader of the Personal Training department at a Crunch Facility. The PTD ensures that the club delivers an exceptional fitness experience to all members and clients. Responsible for communicating and upholding company standards and leading by example, the PTD will ensure that team members consistently execute the basics in punctuality, dress code compliance, friendliness and cleanliness. The PTD will hire, train and develop a strong team of Personal Trainer and will be responsible for the successful attainment of department targets, including revenue and member retention.

STAFFING AND DEVELOPMENT [40% OF TIME]
Maintain a fully engaged and high performing fitness team that aligns with company values and goals. To achieve this objective, the Personal Training Director will:
  • Hire develop and manage performance of qualified Personal Trainers
  • Train & develop Membership other staff as needed regarding fitness and supplementation presentations, emphasizing the impact of these on membership retention
  • Conduct weekly (or as-needed) meetings with direct reports to review performance and offer direction, motivation and guidance toward achieving individual and company goals. Offer career growth and advancement opportunities as warranted
  • Manage the Personal Trainer schedule including staying within budgeted non-session hours as submitted to and approved by the General Manger.
  • Mediates club employee relations matters for all club fitness employees
  • Discipline staff under the guidance of your direct supervisor

FITNESS MANAGEMENT [40% OF TIME]
Ensure that all club members have access to a highly trained and professional fitness staff able to provide fitness counseling, training and programs within Crunch standards. The Personal Training Director is responsible for the successful attainment of fitness and supplement revenue goals. To achieve these objectives the Personal Training Director will:
  • Ensure that all Personal Trainers are delivering high quality programs to their clients
  • Develop weekly work schedules for fitness staff. Ensure that staff properly records their Time & Labor
  • Ensure that staff comply with Time and Labor guidelines, and manage overtime in accordance with company guidelines.
  • Provide member service and support related to fitness servicing issues.
  • Assist members and encourage their involvement in fitness services.
  • Responsible for achieving monthly, quarterly and yearly revenue objectives set forth by the Company with regards to Fitness services and Supplements
  • Hire, Train and develop new Personal Trainers
  • Regularly train staff on industry updates and teach Personal Trainers to be continually successful and ensure that all clients are trained professionally

SALES AND SERVICE [20% OF TIME: CLUB SPECIFIC]
  • Knowledge of Crunch Certified Fitness Program including program software (dotFIT, ABC/ Datatrak, Crunch-U, VFP, Styku, Where applicable). Knowledge of Fitness technique and program design.
  • Must be able to adjust and operate all club equipment.
  • Experience in coaching/motivating groups.
  • Strong Leadership, interpersonal & communication skills.
  • Able to generate, maintain & demonstrate a friendly, enthusiastic & positive attitude.
  • Possesses a strong member service focus.
  • Responds professionally to requests and inquires from guests, members and staff.

Employment Eligibility

  • All applicants must possess a high school diploma or equivalent (e.g., GED). This requirement is in place to ensure that all employees have the basic level of education necessary to perform the duties of their roles effectively.
  • To be eligible for employment at Fitness Ventures LLC applicants must be at least 18 years of age. This policy ensures compliance with applicable laws and helps maintain a safe and productive work environment.
  • All applicants must be eligible to work in the United States pursuant to both state and federal requirements and maintain their eligibility to work in the United States throughout their employment. If an applicant’s eligibility changes at any time, the applicant must notify Fitness Ventures LLC immediately. Applicants must also provide proof of eligibility to work in the U.S. including the required documentation for e-Verification.


Salary: $40,000.00 - $100,000.00 per year

Fitness Ventures LLC is committed to creating an inclusive and diverse workplace and is an Equal Opportunity employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, genetic disorder, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

Salary : $40,000 - $100,000

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