Territory Manager of Sales & Operations

We are looking for a high-level operator to lead multiple fitness locations across North & Central Florida. This is not a passive oversight role—this is a business leadership position responsible for driving revenue, performance, and execution across every department in every club.

As part of Crunch Fitness, one of the fastest-growing brands in the industry, you will operate within a model built on high energy, high value, and results-driven experiences. Our clubs combine serious fitness with an engaging, inclusive environment—where performance and culture go hand in hand.

You will own the full operation of your region, including membership sales, personal training revenue, team performance, and overall profitability, while ensuring a consistent, high-quality member experience.

If you think like an owner, move fast, and know how to turn data into action—this role is built for you.

• Lead membership growth across all locations
• Improve conversion from leads, tours, and walk-ins
• Strengthen sales execution and closing ability across teams
• Ensure each club consistently hits revenue targets

• Turn front desk teams into high-performing sales units
• Improve consistency in tours, follow-ups, and member onboarding
• Coach leaders and staff on communication, urgency, and confidence
• Hold teams accountable to daily performance expectations

• Drive personal training as a core revenue stream
• Increase participation, retention, and trainer productivity
• Develop Personal Training Managers and coaching systems
• Ensure new members are consistently introduced to training

• Conduct in-club audits and walkthroughs
• Ensure high standards in cleanliness, service, and facility operations
• Enforce company systems and eliminate inconsistency
• Identify and solve operational gaps quickly

• Coach General Managers and Assistant Managers
• Build leadership pipelines for future growth
• Conduct performance reviews and development planning
• Elevate accountability and execution across all teams

• Monitor performance trends across all clubs
• Identify top performers and underperforming locations
• Create clear, measurable action plans
• Ensure consistent improvement month over month

• Ensure clubs generate and convert quality leads
• Oversee community outreach and local partnerships
• Support execution of events and promotions
• Strengthen visibility and market presence

• Report on performance, challenges, and opportunities
• Share insights and drive regional strategy
• Recommend staffing and structural improvements
• Act as the bridge between field operations and executive leadership

• 5 years of multi-unit leadership experience (fitness, retail, or hospitality preferred)
• Proven track record of driving sales and revenue growth
• Strong operational and financial understanding
• Experience leading large, multi-department teams
• Ability to analyze performance and act quickly
• Willingness to travel up to 75%

• Revenue growth across your region
• Membership sales performance
• Personal training revenue contribution
• Team development and leadership strength
• Operational consistency and efficiency
• Overall profitability

• A business-minded operator—not just a manager
• A leader who thrives in performance-driven environments
• Someone who takes ownership and drives results
• A problem solver who moves fast and builds strong teams

This is a role for someone who wants to run a region like a business.

• If you’re driven by results, energized by people, and ready to lead at a high level—this is your opportunity.