What are the responsibilities and job description for the Director of Marketing position at Crunch Fitness - CR Holdings?
Director of Marketing- Tampa, FL (Corporate Office)
Here We GROW Again! Are you a potential Director of Marketing and ready to leave average in the past? Be a part of one of the greatest growth stories ever told in the fitness industry. With 95 locations currently and 100 more planned; our Director of Marketing position offers a tremendous opportunity for growth & career advancement.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment while pioneering a philosophy of No Judgments. Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
So, if you’re a highly motivated, outgoing individual that wants to work where you workout then end the job search – and take the first step towards your career by applying TODAY!!
Key Job Functions of a Director of Marketing
- Launch and manage Facebook advertising campaigns for new club openings, optimizing audience targeting to achieve the lowest cost per acquisition (CPA).
- Research and evaluate additional digital advertising platforms to enhance advertising reach and effectiveness.
- Provide comprehensive training and resources to field teams to support their development and improve performance.
- Visit clubs to deliver advanced social media training and provide hands-on support tailored to their specific needs
- Generate and complete detailed weekly and monthly reports to track performance and progress and present to management on a weekly and monthly basis.
- Regularly update dashboards and reporting spreadsheets to ensure they accurately reflect the latest metrics and data.
- Work with department heads to create content for personal training and group fitness
- Define and oversee monthly social media objectives to drive engagement and align with overall marketing goals.
- Analyze and monitor club sales reports in collaboration with the marketing team to assess performance and identify opportunities for growth.
- Optimize social media and website pages to maximize lead generation and attract potential prospects.
What we look for in a Director of Marketing
- Proven expertise in senior-level marketing roles, demonstrating strategic oversight and leadership in developing and executing high-impact marketing initiatives.
- Demonstrated proficiency in crafting clear, compelling written communication and effectively engaging with others through strong interpersonal skills.
- Expertise in developing and executing marketing strategies that drive results and maintain consistency across various locations.
- Demonstrated skill in managing multiple tasks simultaneously while prioritizing activities to ensure timely and successful outcomes.
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
- Open to traveling to various markets as needed to support and enhance business operations and initiatives
The Ways You Can Benefit:
- Medical, Dental, Vision
- 401K
- PTO
- Life Insurance, Short-term disability
- Free Crunch Fitness membership
- Discounted Personal Training Sessions
- Exciting team environment
- Growth opportunity in a rapidly growing company
If you’re ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY!
About CR Fitness
CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.
Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.