Demo

Assistant Manager

Crumbl Cookies
East Lansing, MI Full Time | Part Time
POSTED ON 6/7/2026
AVAILABLE BEFORE 7/6/2026

Crumbl is entrusting us with their powerful and popular brand, and we need an Assistant Manager who is excited for the opportunity (and challenge) that comes with it! This position pays a base wage starting at $17/hour, plus monthly and quarterly bonuses (up to a maximum of $5000 per year) earned by achieving target KPIs. You will also become immediately eligible for both paid time off and paid sick leave.

We are looking for an experienced Assistant Manager to help the General Manager in directing daily business operations. This person must be experienced in a supervisory role, and be able to confidently deliver performance feedback, set goals, foster teamwork in a positive and encouraging manner, and clearly communicate business objectives to the team. This person must be able to competently perform leadership duties in the absence of the General Manager.

Our expectation is that this Assistant Manager will develop the leadership and management skills needed to become an effective General Manager in the future. Please treat this (in terms of career opportunities and our expectations for your performance) as a General Manager-in-Training position. This is not required to be a full-time position, but you will be expected to regularly work especially on Fridays and Saturdays.

To be a successful Assistant Manager, you should eagerly participate in educational and training opportunities. This person must be able to motivate and positively influence staff, especially during times of stress and periods of high customer demand. A top candidate for this position must have strong leadership and organizational skills. This person should be firm, but also approachable.

Qualifications:

  • At least 3 years of food/restaurant experience, including actual management experience for at least 1 year.
  • High school diploma or equivalent.
  • Valid driver's license, with reliable transportation.
  • Able to work extended hours during critical project phases.
  • Able to work in a fast-paced environment, often as the decision-maker.
  • Good knowledge of different business functions.
  • Strong leadership qualities with excellent communication and interpersonal skills.
  • Highly organized and a meticulous attention to detail.
  • Strong work ethic with a proactive nature.
  • Able to stand for extended periods of time.
  • Able to lift, carry, or push/pull up to 50 lbs.

The ideal candidate also is/has:

  • College degree in business management, culinary arts, supply chain, communications or a related field.
  • Strong desire for both personal growth and accountability.
  • Has proven leadership skills, including conflict resolution, with large teams of 20 employees.
  • Understands that the manager is responsible and accountable for the performance of their team.
  • Actively seeks out opportunities to mentor individual employees and, where appropriate, to work with Franchise Ownership to identify career paths for high-potential employees.
  • Clear and consistent in communicating with team members through texts, emails and online calendars.
  • Experience with inventory management.

Responsibilities:

  • Overseeing daily business operations.
  • Developing and implementing growth strategies.
  • Keeping up-to-date on Crumbl best practices, by way of weekly Crumbl webinars and other resources.
  • Training lower-level managers and staff on "The Crumbl Way" on a regular basis.
  • Hiring employees and managing staff scheduling.
  • Managing inventory of cookie ingredients and various store supplies.
  • Improving revenue, with an emphasis on increasing Average Order Value.
  • Minimizing operational costs, where possible, to maintain strong profit margins.
  • Evaluating employee performance and productivity.

It all started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was co-founded by Jason McGowan (CEO) & Sawyer Hemsley (COO). They both teamed up and dove head-first into the world of baking. After thousands of dollars in wasted dough, recipes that did not live up to their expectations, and cookies that are just plain embarrassing to them today, the two cousins decided to take their 'perfect cookie quest' to the people. They gathered feedback and tested recipes — a practice that is still part of the Crumbl process — until they created the world’s best chocolate chip cookie.

Salary.com Estimation for Assistant Manager in East Lansing, MI
$48,332 to $65,618
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