What are the responsibilities and job description for the Assistant General Manager position at Crumbl Cookies - Pensacola?
Own the day. Lead the team. Grow into the GM.
We’re hiring an Assistant General Manager who’s ready to lead now and take full ownership later. This role is designed to be a direct pathway to becoming a General Manager within 12 months. From the start, you’ll operate with GM-level responsibility, working alongside our current leadership team while learning the Crumbl operation inside and out.
This is not an “assistant to the GM” position. You’ll help drive performance, lead shifts, manage up, and develop the team like it’s your own—because it soon will be.
Training Leadership Development
We believe great leaders are trained, not just promoted. Your development begins on day one:
- Digital Foundations Training – Learn the Crumbl system, roles, and standards through interactive online modules
- Field Training – Complete a 1-week immersive in-store training with a Crumbl HQ Certified Field Trainer
- Leadership Growth Program
- Rooted (8 weeks): Build a strong personal leadership foundation
- Threaded (11 weeks): Learn to strengthen team collaboration and communication
- Grounded (Ongoing): Apply leadership mastery to real-world operational challenges
You'll also receive weekly 1:1 coaching, hands-on operations training, and full exposure to the systems that drive Crumbl’s success.
What You’ll Do
- Lead daily operations with the current GM to execute “The Crumbl Way”
- Manage shifts and coach team members in real time
- Hire, train, and grow a strong team culture
- Monitor performance metrics and make data-informed decisions
- Solve problems quickly with a calm, customer-first mindset
- Control food and labor costs with planning and precision
- Step into any role—baker, delivery, cleaning—to support your team
- Lead by example and take ownership of results
- Prepare to step into the General Manager role within 6–12 months
What You Bring
- 2 years of leadership experience in food service, restaurants, or retail
- Strong operational knowledge: labor scheduling, inventory, prep planning
- Confident team builder who gives and receives feedback
- Comfortable with performance metrics, POS systems, and basic tech
- Hands-on leadership style and “whatever it takes” mindset
- Ability to lift up to 50 lbs and work on your feet for full shifts
- Growth mindset: coachable, curious, and committed to improving
What You’ll Get
- Competitive pay with clear path to promotion and profit sharing
- Health benefit contributions (medical, dental, vision)
- 2 weeks PTO
- $50/month phone reimbursement
- Free cookies (you knew that was coming)
- A growth-minded, people-first culture where your leadership matters
Store Hours
Mon–Thu: 8AM–10PM
Fri–Sat: 8AM–11PM
Closed Sundays (yes, really)
Ready to take the lead?
Apply today and step into a role designed to prepare you for store ownership, culture-building, and real operational leadership. At Crumbl, we don’t just bake cookies—we grow great people.
Salary : $50