What are the responsibilities and job description for the Marketing Media Manager position at Cruise?
Marketing Manager, Media - (CD5) Florida
Job Title: Marketing Manager, Media
Full-Time: Dania Beach, FL
Company Description
is the largest website specializing in cruises on the Internet. With advanced search and booking technology, greater content, and discount prices, sells more cruises. Our experienced cruise specialists provide the highest level of personal service on every booking. offers the lowest rates, value-added offers, and exclusive prices along with extensive tools to assist customers in making their cruise decision.
Role Overview
The Marketing Manager, Media is responsible for overseeing 's day-to-day paid media strategy and execution across all digital channels. Reporting to the Director of Marketing, this role will plan and manage campaigns that drive bookings, maximize ROI, and support overall business growth. The ideal candidate is a data-driven marketer who can balance hands-on campaign execution with strategic insights, budget management, and collaboration across the marketing team.
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Duties and Responsibilities:
Media Strategy & Optimization
● Build and execute paid media campaigns across Google Ads, Bing, Meta,
display, video, retargeting, and emerging platforms.
● Apply data analysis, attribution, and reporting tools to refine targeting,
messaging, and channel mix.
● Leverage AI-driven tools and automation to improve efficiency and
performance.
● Test, learn, and scale new opportunities to support 's marketing
objectives.
Campaign Management & Budget Oversight
● Manage end-to-end campaign setup, trafficking, and optimization to ensure
accuracy and performance.
● Collaborate with creative, social, and content marketing team members to
ensure campaigns are supported with effective assets, and align with the broader marketing strategy.
● Monitor pacing and forecasts to ensure accurate delivery against budget.
● Reconcile monthly media spend in partnership with the Director of Marketing.
● Own campaign reporting by maintaining accurate documentation of budgets
and performance, and clearly communicating results and insights to the
Director of Marketing and broader team.
Requirements
● Proven experience managing paid media campaigns with a focus on
performance marketing.
● Hands-on expertise with Google Ads, Meta, and other paid platforms (TikTok,
programmatic a plus).
● Strong understanding of campaign reporting, data analysis, and attribution
modeling.
● Proficiency with analytics and reporting tools (GA4, Tag Manager, Looker
Studio, Tableau or Power Bi).
● Excellent communication, organizational, and presentation skills.
Qualifications
● Bachelor's degree in Marketing, Business, Communications, or related field.
● 5 years of experience in paid media planning, buying, or digital marketing.
● Travel or cruise industry experience preferred.
● Ability to manage multiple priorities in a fast-paced environment.
Benefits
Dental Insurance, Health Insurance, Voluntary Life Insurance, Paid Time Off,
401(k)
Job Type: Full-time
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Ability to Commute:
- Dania, FL Required)
Ability to Relocate:
- Dania, FL 33004: Relocate before starting work (Required)
Work Location: Hybrid remote in Dania, FL 33004
Salary : $60,000 - $120,000