CRM & Lifecycle Marketing Specialist

Job Title: CRM & Lifecycle Marketing Specialist
Reports To: Director of Marketing
Starting Date: July 27, 2026

Company Description
Cruise.com is the largest website specializing in cruises on the Internet. With
advanced search and booking technology, greater content, and discount prices,
Cruise.com sells more cruises. Our experienced cruise specialists provide the highest
level of personal service on every booking. Cruise.com offers the lowest rates,
value-added offers, and exclusive prices along with extensive tools to assist
customers in making their cruise decision.

Position Overview
Cruise.com is seeking a highly organized, analytical, and hands-on CRM & Lifecycle Marketing Specialist to own our customer marketing strategy and execution.

This individual contributor role is responsible for developing and executing CRM, lifecycle marketing, and email marketing strategies that increase customer engagement, repeat bookings, and customer lifetime value.

The ideal candidate is an experienced HubSpot user who enjoys building workflows, creating audience segments, developing personalized customer journeys, and using data to deliver the right message to the right customer at the right time.

You'll think like both a strategist and a builder - developing campaign ideas based on customer insights and then bringing them to life through HubSpot automation, personalized email marketing, and integrated content initiatives.

In addition to leading Cruise.com's CRM and lifecycle marketing initiatives, this role will partner closely with the Director of Marketing, Marketing Coordinator, and Social Media team to ensure customer communications, blog content, and seasonal campaigns are aligned across every marketing channel.

Success in this role means creating personalized customer experiences that increase repeat bookings, customer engagement, and customer lifetime value. We're looking for someone who enjoys solving marketing challenges through data, automation, and thoughtful customer journeys - someone who isn't afraid to roll up their sleeves, build campaigns, test ideas, and continuously improve results.

Duties and Responsibilities

CRM & Lifecycle Marketing

● Own Cruise.com's CRM and lifecycle marketing strategy from planning through execution.

● Develop customer lifecycle campaigns that drive repeat bookings, customer retention, and long-term engagement.

● Create customer segmentation strategies using booking history, preferred cruise lines, destinations, travel behavior, engagement history, and other CRM data.

● Build and maintain automated customer journeys, nurture campaigns, win-back campaigns, and personalized marketing workflows in HubSpot.

● Develop targeted campaigns that reconnect previous cruisers with relevant destinations, cruise lines, promotions, and seasonal offers.

● Continuously optimize customer journeys through testing, personalization, and campaign performance analysis.

● Maintain CRM data quality, customer lists, and audience segmentation to ensure accurate targeting and personalization.

Email Marketing

● Develop and execute Cruise.com's email marketing strategy and campaign calendar.

● Build, test, schedule, and deploy email campaigns within HubSpot.

● Create highly personalized email campaigns using customer segmentation and behavioral data.

● Conduct A/B testing on subject lines, messaging, creative, audience segmentation, and send times.

● Analyze campaign performance and recommend improvements based on engagement, conversions, and revenue.

● Ensure email campaigns align with seasonal promotions, cruise line partnerships, and business priorities.

Content Strategy

● Develop Cruise.com's blog content strategy in partnership with the Marketing Coordinator.

● Identify content opportunities that support SEO, AEO, GEO, seasonal promotions, and customer engagement.

● Ensure blog content aligns with CRM campaigns, promotional priorities, and customer interests.

● Review blog content for quality, accuracy, brand consistency, and marketing effectiveness.

Cross-Functional Collaboration

● Partner closely with the Social Media team to coordinate integrated marketing campaigns across email, blog, and social channels.

● Ensure messaging remains consistent across customer touchpoints and marketing campaigns.

● Share customer insights and campaign performance data to strengthen cross-channel marketing initiatives.

● Collaborate with the Director of Marketing on campaign planning, promotional priorities, and overall customer marketing strategy.

Reporting & Analytics

● Build monthly CRM and marketing performance reports.

● Analyze customer engagement, campaign performance, and lifecycle metrics to identify opportunities for optimization.

● Monitor key performance indicators including customer retention, repeat bookings, email performance, and campaign effectiveness.

● Present data-driven recommendations that improve customer experience and marketing performance.

Required Qualifications

● 4-6 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or marketing automation.

● Advanced, hands-on experience with HubSpot Marketing Hub is required, including:

○ Customer segmentation

○ Workflows and automation

○ Lifecycle marketing

○ Email campaign development

○ Dynamic lists and personalization

○ Campaign reporting and analytics

● Proven experience developing and executing lifecycle marketing strategies that drive customer engagement, retention, and repeat purchases.

● Strong analytical skills with the ability to interpret campaign performance and translate insights into actionable recommendations.

● Excellent project management, organizational, and communication skills.

● Ability to manage multiple priorities while maintaining exceptional attention to detail.

● Strong written communication skills.

● Must possess a valid passport.

Preferred Qualifications

● Experience within the cruise, travel, hospitality, tourism, or vacation industry.

● Knowledge of cruise products, customer buying behavior, and seasonal travel trends.

● Experience marketing to existing customer databases with a focus on customer retention, loyalty, and repeat purchases.

● Familiarity with SEO, content marketing, and AI search optimization (AEO/GEO).

● Experience using Google Analytics 4 and marketing reporting dashboards.

● Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

● Health Insurance

● Dental Insurance

● Voluntary Life Insurance

● 401(k)

● Paid Time Off

Work Location: Hybrid - Dania Beach, FL (Remote Eligible)

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Dania, FL 33004 (Required)

Work Location: Hybrid remote in Dania, FL 33004