Sales Manager

At Crowne Plaza North Augusta, we are committed to delivering exceptional guest experiences while serving as the premier destination for business travelers, meetings, social events, and leisure guests throughout the CSRA. The Sales Manager plays a vital role in driving the hotel's continued success by generating new business, cultivating long-term client relationships, and maximizing revenue across guest rooms, meetings, catering, and special events.

Reporting to the Director of Sales, the Sales Manager is responsible for proactively soliciting new business, managing a portfolio of existing accounts, conducting hotel site tours, negotiating contracts, and representing Crowne Plaza North Augusta within the local community and regional markets. This position works collaboratively with the Operations, Food & Beverage, and Banquet teams to ensure every group and event is executed seamlessly while delivering an exceptional guest experience.

The ideal candidate is a motivated, relationship-driven hospitality professional with a passion for sales, outstanding customer service, and exceeding revenue goals. This individual thrives in a fast-paced, full-service hotel environment, possesses a hunter mentality, and is committed to expanding Crowne Plaza North Augusta's market presence through strategic prospecting, networking, and account development.

Duties

• Comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
• Work closely with clients to develop all details of all banquet functions.
• Be fully knowledgeable of competitive markets outside the area.
• Be fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies
• Follow Sales policies and procedures as developed in the annual Marketing plan
• Make personal sales calls
• Conduct site tours for potential clients
• Maintain professionalism in problem situations.
• Maintain detailed records of discussions with guest, including all meeting setups, food and beverage, etc.
• Upsell to improve revenue generation on property.
• Attend trade shows, industry and local events that create opportunities for networking
• Develop creative marketing techniques
• Achieve and exceed individual and team annual goals as established by the annual Marketing plan.
• Be fully knowledgeable of the role of rooms merchandising as it pertains to overall revenue and to periodically evaluate, assess and revise the parameters of the program.
• Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
• Maintain correct procedures for credit control, financial transactions, and security of financial assets.
• Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.
• Ability to accurately use various office and sales software.

Requirements

• Minimum of 2 years of successful hotel sales experience in a full-service hotel environment.
• Proven track record of achieving and exceeding sales goals through proactive solicitation and account management.
• Experience selling corporate, group, SMERF, association, government, sports, and social markets.
• Strong knowledge of hotel operations, including Rooms, Food & Beverage, Banquets, and Catering.
• Proficiency with Delphi (Sales & Catering).
• Experience creating and managing event floor plans using Cvent Event Diagramming (formerly Social Tables).
• Strong understanding of group contracts, room blocks, catering agreements, and revenue management principles.
• Excellent prospecting, networking, negotiation, and closing skills.
• Ability to conduct hotel site inspections and deliver professional sales presentations.
• Ability to work occasional evenings, weekends, and attend networking events as business demands.