What are the responsibilities and job description for the Product Manager, In Vivo position at CrownBio?
Job Summary:
The Product Manager, In Vivo position is a strategic and data-driven position that works within the various business portfolios and in vivo product/service offerings to grow the global market position of Crown Bioscience. This role will have marketing, product and portfolio strategy, and revenue growth responsibilities. They will be responsible for developing go-to-market strategies, strategic product and pricing decisions, articulating the product offering, crafting innovative competitive messaging, and leading product life-cycle management as well as new product launch efforts. This position reports directly to the Sr Director, Product Marketing and Product Management.
This is a fully remote position.
Job Responsibilities:
- Strategic Portfolio & Product Management
- Manage assigned portfolios to define the strategies that ensure portfolio growth goals are achieved through various marketing, product development, and other commercial initiatives.
- Build and execute a product roadmap based on strategic decisions and market conditions.
- Define product vision based on providing unique, differentiated value to customers.
- Use strategic and competitive intelligence to inform product iterations, new product development, messaging, and competitive positioning strategies.
- Monitor the global and regional market to identify competitive gaps and potential technology/product/service licensing opportunities.
- Maintain scientific/technical knowledge of the assigned portfolio and its impact on the market.
- Market & Competitive Analysis
- Analyze market, customer, and competitive conditions, and identify emerging scientific trends and technologies for the purpose of creating a product vision that is differentiated and delivers unique value based on customer demands.
- Identify appropriate market opportunities governed by market dynamics in the region, competitive landscape, solution/service needs, and sales approach.
- Monitor and evaluate the competitive landscape.
- Ensure ongoing engagement with target customer base through voice-of-customer activities.
- Go-To-Market & Commercialization
- Partner with the Product Marketing Manager, Digital Marketing Managers, and SDR team to develop go-to-market strategies, consistent with branding, positioning, and messaging relating to Crown Bioscience and its products & services globally.
- Work with the wider marketing team to develop annual marketing plans at both a platform/portfolio and regional levels.
- Ensure sales teams are trained and can articulate the value propositions of established and new services within the assigned portfolio.
- Cross-Functional Collaboration
- Ensure close alignment and open communication with R&D Scientific Leaders, Business Development, Site Leaders, and Operational Teams to position the services and solutions of the assigned portfolio.
- New Product Introduction (NPI): Lead the successful introduction of new products and solutions in the global market, working closely across multiple functions, including the Global Marketing Team, Research and Development, Business Development, and Quality and Regulatory.
- This position requires up to 30% domestic and international travel.
Minimum Requirements:
- BS in Science related field or Marketing, MBA preferred
- 8 years of marketing or commercial experience in the life science/biotech industry
- Experience in product marketing for large life science portfolios
- Ability to understand complex topics, extract the key elements, and synthesize the information for external consumption
Preferred Requirements:
- Scientific knowledge of in vivo or oncology and end-point assays a plus
The salary range for this position is $120,000-145,000. This salary (or salary range) is merely an estimate and may vary based on an applicant’s skills and prior relevant experience.
Crown Bioscience is committed to a diverse and inclusive workplace. Crown Bioscience is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Salary : $120,000 - $145,000