Application Sales Representative

Locations: Sales Territory - West/Southwestern Missouri
Full-Time | Exempt
Reports To: Branch Manager

Drive Performance. Build Relationships. Grow Success.

At Crown Power & Equipment, we believe in empowering our people to lead with integrity, expertise, and a deep commitment to our customers. As an Application Sales Representative, you’ll play a key role in helping businesses and farmers find the right solutions for their operations — connecting customers with industry-leading equipment, technology, and support.

In this role, you’ll build lasting relationships, develop strategic sales opportunities, and help drive the continued growth of one of the most established and respected equipment dealerships in the Midwest.

Why Crown Power & Equipment?

At Crown Power & Equipment, we’re more than a dealership — we’re a trusted partner in the field. For over 33 years, we’ve delivered a full lineup of dependable outdoor power equipment and heavy machinery from leading brands like Case IH, Kubota, Vermeer, and Cub Cadet. Our steady growth and loyal customer base are no accident — they’re the result of a team that puts service first and relationships at the heart of everything we do. Many of our employees — and customers — have been with us since day one, and we’re just getting started.

This is more than a job — it’s an opportunity to join a people-first company that values hard work, trust, and long-term success.

Join a Company with Deep Roots and a Bright Future – and grow with a team that values integrity, service, and success.

What You’ll Get: Benefits & Perks

In addition to competitive wages, Crown Power & Equipment offers:

• Medical, Dental, Vision – 85% of employee-only premiums paid by Crown Power.
• Basic Life Insurance – $25,000 provided at no cost, with voluntary buy-up options.
• Voluntary Benefits – Critical Illness, Accident, and Short-Term Disability.
• PTO – Paid time off accrues bi-weekly and is available immediately.
• Paid Holidays.
• 401(k) Plan – Eligible after 90 days with a company match up to 4%.
• Employee Discounts on products and services.

What You’ll Do: Key Responsibilities

• Increase Market Share: Build strong, lasting relationships with current and prospective customers. Grow sales within the territory through consistent customer contact, equipment demonstrations, and strategic marketing efforts.
• Customer Communication: Provide regular updates on product offerings, new technology, and equipment enhancements. Serve as a trusted advisor to help customers find the best solutions for their operation.
• Demonstrations and Events: Conduct equipment demonstrations and represent Crown Power & Equipment at customer events, field days, and trade shows. Assist with setup and teardown of events as needed.
• Customer Training: Train customers on proper operation and maintenance of application equipment to ensure successful adoption and satisfaction.
• Used Equipment Evaluation: Accurately assess trade-in equipment and work with management of establish fair market values for transactions.
• Territory Management: Maintain an organized database of customers utilizing PowerEQ. Provide timely call reports, forecasts, and updates to management.
• Safety & Compliance: Follow all safety guidelines and company policies in daily work.
• Other Duties: Perform other duties assigned to support dealership and team success.

What We’re Looking For: Required Skills & Qualifications

• Bachelor’s degree in Agricultural Business, Marketing, or related field; or equivalent experience in Application Equipment sales.
• Demonstrated ability to build strong customer relationships and consistently meet or exceed sales targets.
• Excellent communication, presentation, and interpersonal skills.
• Proficient with Microsoft Office (Excel, Outlook, PowerPoint, Word) and online communication platforms.
• Valid Class E driver’s license or higher.
• Willingness to travel daily to support current customer relationships, develop new business, and deliver the high-quality, face-to-face service we value.
• Highly self-motivated with strong time-management and organization abilities.
• Capable of working independently and collaboratively within a team.
• Strong attention to detail and reliable follow-through.
• Comfortable working in a fast-paced, customer-driven environment.

Preferred Qualifications

• Previous experience selling or operating agricultural application equipment.
• Familiarity with product lines and systems supported by Crown Power & Equipment.
• Knowledge of HBS, PowerEQ, or similar dealership management software.
• Forklift certification.

Physical Requirements

• Ability to stand, walk, bend, and climb for extended periods during inspections or hands on assistance.
• Must be able to lift and carry up to 75 lbs.
• Ability to sit and work at a desk or computer for extended periods.
• Manual dexterity to operate tools, equipment, and diagnostic devices when required.
• Comfortable working in varying environment conditions (heat, cold, noise, dust) when in the shop
• Visual and auditory ability to safely and effectively oversee operations and communicate with team members.

Additional Requirements

Candidates must successfully pass:

• Background investigation
• Drug screening
• Driving record evaluation

Crown Power & Equipment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.