Marketing Content Coordinator

Part-time, non-exempt position, 29 hours per week.  General working hours are between 8:00am – 4:30pm, Mon-Fri. 

SUPERVISION RECEIVED:

This full-time position reports to the Executive Director of Marketing.

 SUPERVISORY FUNCTIONS:

Student interns and volunteers.

 JOB LOCATION:

Works from an office at Crown College with occasional off-campus events. This role is primarily located on-site to complete job duties is required. Some evening and weekend work will be required for event coverage.

 ESSENTIAL FUNCTIONS OF THE JOB:

·         Work with the Executive Director of Marketing to develop and execute a comprehensive social media and web strategy to promote Crown College’s brand, programs, events, and initiatives.

·         Create, maintain, curate, and schedule content (text, image, video, and multimedia) via CMSs to Crown College website(s) and social media channels.

·         Ensure all content is accurate, error-free, and adheres to Crown College’s brand guidelines and Christian mission.

·         Create, curate, and schedule content for the President’s social media platforms.

·         Conduct regular quality assurance checks on web and social content while troubleshooting errors.

·         Monitor data, analytics, and engagement metrics to assess effectiveness of digital content to optimize performance. 

·         Community management building by responding to comments, messages, and inquiries in a timely and professional manner, fostering positive engagement.

·         Collaborate with the Social Media Leadership Committee (SMLC) and internal departments (e.g., Enrollment, Admissions, Advancement, Athletics, Academics, HR, IT, Student Development) to ensure consistency, quality, and standards that reflect the College’s values and mission.

·         Provide input and collaborate with outsourced partners to ensure timely, emotive, and effective content is being featured in web and social media campaigns as well as evergreen content.

·         Stay informed about best practices, industry trends, and algorithm changes to ensure ongoing innovation and effectiveness.

·         Train, equip, and support student interns, alumni, or ambassadors who contribute to social media initiatives.

·         Input website content revisions

·         Optimize the set-up of Google Analytics to effectively measure organic results

·         Train content contributors across departments

·         Assist in the development of other institutional content as needed

·         Some evening and weekends may be required

  REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES: 

• Agreement with Crown College Values and Statement of Faith
• Strong understanding of social media platforms, website CMSs (i.e., WordPress), algorithms, and best practices.
• Excellent written and visual communication skills, with the ability to create engaging and compelling content.
• Proficiency in content creation tools, including Canva and social media management platforms (i.e., Sprout Social).
• Understanding of search engine optimization (SEO) and AI’s impact.
• Familiarity with photography, videography, and basic video editing.
• Knowledge of social media and web analytics reporting tools (Google Analytics, Meta Business Suite, Sprout Social Analytics, etc.).
• Strong organizational and project management skills with the ability to handle multiple priorities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Understanding of Crown College’s mission and commitment to Christian higher education.
• Experience in social media community management and digital marketing strategies.

PHYSICAL DEMANDS:

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

 MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 2-3 years of professional experience in this field.
• Demonstrated experience in content creation, community engagement, and analytics-driven decision-making.
• Knowledge of higher education, nonprofit, or faith-based institutions preferred.

 NON-DISCRIMINATION POLICY:

Crown College will not discriminate against or harass any employee or applicant for employment because of race, color, national origin, sex, disability, age, or status with regard to public assistance.