What are the responsibilities and job description for the VP of Consumer Marketing, gt.school (Remote) - $200,000/year USD position at Crossover?
You are not seeking to oversee campaigns. You seek to own growth.
Most senior marketing roles define success through impressions and activity levels. This position defines it through enrollments. At gt.school, demand is already present. Families are searching for a credible, high-performance K–8 solution for gifted learners. Our AI-powered model accelerates mastery and allows students to explore advanced interests and practical skills. The product functions. The market is prepared.
What is required now is a marketing leader capable of converting demand into scale.
You will take ownership of the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer programs. Your mandate is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.
No playbook exists. You will design the funnel, establish positioning, execute experiments, and create a dependable execution machine leveraging agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes.
If you seek ownership of a concrete target and the authority to construct the system that delivers it, we should speak.
What You Will Be Doing
Construct and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
Basic Requirements
GT School is revolutionizing education with AI, expert coaching, and 50 years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.
They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.
This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.
GT School students explore their passions, develop critical thinking skills, and learn to innovate.
Because that's where genius lies.
GT School is where gifted minds turn potential into power.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5750-US-Charlott-VPofConsumerMa.007
Most senior marketing roles define success through impressions and activity levels. This position defines it through enrollments. At gt.school, demand is already present. Families are searching for a credible, high-performance K–8 solution for gifted learners. Our AI-powered model accelerates mastery and allows students to explore advanced interests and practical skills. The product functions. The market is prepared.
What is required now is a marketing leader capable of converting demand into scale.
You will take ownership of the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer programs. Your mandate is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.
No playbook exists. You will design the funnel, establish positioning, execute experiments, and create a dependable execution machine leveraging agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes.
If you seek ownership of a concrete target and the authority to construct the system that delivers it, we should speak.
What You Will Be Doing
- Taking full ownership of the enrollment funnel for GT Anywhere with direct accountability for enrollments, conversion rates, and CAC
- Architecting and executing continuous experimentation to surface and resolve high-impact conversion obstacles
- Leveraging GenAI tools and AI-enabled workflows to enhance marketing analysis, creative iteration, funnel diagnostics, and execution velocity
- Developing the annual marketing strategy for virtual, campus, and summer programs, encompassing positioning, segments, channel mix, budget allocation, and quantifiable objectives
- Creating a high-velocity execution system that reliably delivers through agencies, freelancers, AI tools, and marketing technology
- Collaborating directly with enrollment and school teams to convert family feedback into more effective messaging and higher-converting creative assets
- Executing awareness-only campaigns that lack enrollment accountability
- Serving as a request-taker for ad hoc marketing activities with ambiguous ROI
- Depending on slow approval processes or large bureaucratic teams for execution
- Focusing on vanity metrics unconnected to enrolled families
Construct and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
Basic Requirements
- Bachelor's degree (BA or equivalent)
- 10 years of experience owning full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
- Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
- Strong funnel analytics capability with a track record of diagnosing issues and prioritizing high-impact improvements
- Experience establishing brand strategy, positioning, and messaging at a company level
- Practical GenAI fluency, with specific examples of using AI tools or AI-enabled workflows to improve marketing productivity, execution speed, analysis quality, or business outcomes
- Demonstrated ability to build and manage scalable execution systems using agencies, freelancers, AI tools, and marketing technology
- Ability to work full-time (40 hours/week) in a remote role based in the United States
GT School is revolutionizing education with AI, expert coaching, and 50 years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.
They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.
This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.
GT School students explore their passions, develop critical thinking skills, and learn to innovate.
Because that's where genius lies.
GT School is where gifted minds turn potential into power.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5750-US-Charlott-VPofConsumerMa.007
Salary : $200,000