What are the responsibilities and job description for the Growth Marketing Director, GT School (Remote) - $200,000/year USD position at Crossover?
You're not interested in managing campaigns. You're here to own growth.
Most marketing leadership positions define success through impressions and activity levels. This role defines it through enrollments. At gt.school, the demand is already present. Families are searching for a credible, high-performance K–8 option for gifted learners. Our AI-powered approach accelerates mastery and enables students to engage with advanced interests and real-world skills. The product delivers. The market is primed.
What we require now is a marketing leader capable of converting demand into scale.
You will lead the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus, and summer programs. Your objective is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.
There is no existing playbook to follow. You will design the funnel, establish positioning, conduct experimentation, and construct a dependable execution machine leveraging agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes.
If you seek ownership of a tangible target and the authority to design the system that delivers it, let's connect.
What You Will Be Doing
Design and execute a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
Basic Requirements
GT School is revolutionizing education with AI, expert coaching, and 50 years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.
They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.
This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.
GT School students explore their passions, develop critical thinking skills, and learn to innovate.
Because that's where genius lies.
GT School is where gifted minds turn potential into power.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5750-US-Charlott-GrowthMarketin.001
Most marketing leadership positions define success through impressions and activity levels. This role defines it through enrollments. At gt.school, the demand is already present. Families are searching for a credible, high-performance K–8 option for gifted learners. Our AI-powered approach accelerates mastery and enables students to engage with advanced interests and real-world skills. The product delivers. The market is primed.
What we require now is a marketing leader capable of converting demand into scale.
You will lead the complete enrollment engine for GT Anywhere and guide brand strategy across virtual, campus, and summer programs. Your objective is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education.
There is no existing playbook to follow. You will design the funnel, establish positioning, conduct experimentation, and construct a dependable execution machine leveraging agencies, freelancers, and tools. You will function with autonomy and direct accountability for outcomes.
If you seek ownership of a tangible target and the authority to design the system that delivers it, let's connect.
What You Will Be Doing
- Leading the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CAC
- Creating and executing continuous experimentation to uncover and resolve high-impact conversion obstacles
- Leveraging GenAI tools and AI-enabled workflows to enhance marketing analysis, creative iteration, funnel diagnostics, and execution velocity
- Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segments, channel mix, budget allocation, and measurable objectives
- Creating a high-velocity execution system that delivers consistently through agencies, freelancers, AI tools, and marketing technology
- Collaborating directly with enrollment and school teams to convert family feedback into more effective messaging and higher-converting creative
- Managing awareness-only campaigns without accountability for enrollments
- Serving as a request-taker for ad hoc marketing tasks lacking clear ROI
- Depending on slow approval processes or large bureaucratic teams for execution
- Focusing on vanity metrics unconnected to enrolled families
Design and execute a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.
Basic Requirements
- Bachelor's degree (BA or equivalent)
- 10 years of experience leading full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments
- Proven accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates
- Strong funnel analytics capabilities with a demonstrated track record of diagnosing issues and prioritizing high-impact improvements
- Experience establishing brand strategy, positioning, and messaging at a company level
- Practical GenAI fluency, including specific examples of using AI tools or AI-enabled workflows to enhance marketing productivity, execution speed, analysis quality, or business outcomes
- Demonstrated ability to design and manage scalable execution systems using agencies, freelancers, AI tools, and marketing technology
- Ability to work full-time (40 hours/week) in a remote role based in the United States
GT School is revolutionizing education with AI, expert coaching, and 50 years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.
They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.
This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.
GT School students explore their passions, develop critical thinking skills, and learn to innovate.
Because that's where genius lies.
GT School is where gifted minds turn potential into power.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5750-US-Charlott-GrowthMarketin.001
Salary : $200,000