What are the responsibilities and job description for the Director of Parent Advocacy, Alpha - $200,000/year USD position at Crossover?
- On-site (multi-city)
- W2
- $200K/yr
You will be the person they reach out to when uncertainty arises, when something doesn't feel right, or when they want to share a moment they know you'll appreciate. You'll develop familiarity with each family sufficient to sense their needs before they articulate them—and you'll possess the judgment and composure to respond with discretion, warmth, and apparent ease. Over time, your role will extend beyond being part of their child's school. You'll become woven into how they experience this period in their family's journey.
This level of trust isn't built through systems. It emerges from presence—daily, steady, and unhurried. You'll be visible during morning drop-off and afternoon pick-up, at evening gatherings that carry weight, and in the personal conversations that never appear on a schedule. You'll shape a community that families feel invested in protecting, where belonging feels natural and referrals follow from the strength of the experience itself.
Alpha operates outside traditional educational norms. Students complete core academics in two hours daily through AI-powered applications, then dedicate the remainder of their time to public speaking, critical thinking, and applied projects. No lectures. No filler work. Results in the top 1% nationally. The families who enroll are investing in something they value—but that belief requires ongoing care.
You'll sustain that dialogue with every family, through every moment of uncertainty, for the duration of their child's enrollment. If advocating for an unconventional approach to sophisticated skeptics feels like an obligation, this position isn't the right match. If it feels like the most compelling conversation you could engage in, continue reading.
What You Will Be Doing
- Take ownership of the relationship with every campus family—the continuous, evolving relationship that ensures parents feel recognized, not simply attended to
- Identify concerns before they surface as conversations, and address them with the discretion and interpersonal skill that preserves confidence
- Maintain visible presence in key family moments: morning drop-off (7–9am), afternoon pick-up (2–4pm), evening parent gatherings, and select weekend activities
- Develop a campus community with authentic depth—events, traditions, and interactions that give families the sense they're part of something meaningful
- Foster parent advocates through natural engagement, designing experiences of such consistent quality that referrals emerge organically
- Sustain the ongoing dialogue about Alpha's AI-driven model with families managing screen time questions, skeptical relatives, and occasional uncertainty—not only at enrollment, but across their entire campus journey
- Recognize when a family alignment isn't sustainable and manage that transition with the same care you apply to all interactions—safeguarding the community is integral to serving it
- Establish the systems and routines this role demands in a setting where the framework is still emerging
- Overseeing enrollment—that falls under the Admissions Director; your work starts when families commit and deepens continuously
- Operating from behind a desk—your community presence defines the role
- Working standard 9–5 schedules—early mornings, late afternoons, and evening events are inherent to the position, not occasional requirements
- Relying on administrative infrastructure, established procedures, or a complete team—you function with significant autonomy and create what's necessary
- Approaching family relationships as transactional accounts—this role rewards authentic engagement, not procedural adherence
Serve as the central trusted relationship in every family's Alpha experience. Maintain their confidence during challenging moments, cultivate a community where belonging feels substantive, and establish the environment in which satisfied families naturally become vocal advocates.
Basic Requirements
- Currently living within commuting range of one of these campuses OR prepared to relocate within 60 days (priority given to candidates with established local community ties): Scottsdale, AZ; Denver, CO; Greenwich, CT; Boca Raton, FL; Boston, MA; Bethesda, MD; Charlotte, NC; Oklahoma City, OK; Tulsa, OK; Nashville, TN; Fort Worth, TX; Houston, TX; Park City, UT; Chantilly, VA; or Kirkland, WA
- Authorized to work in the U.S. without requiring sponsorship
- 5 years in a relationship-centered role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropy, or any setting where discretion, warmth, and interpersonal fluency were as critical as competence
- Proven capacity to maintain relationships through challenging circumstances with sophisticated families and preserve trust throughout
- Natural communication style and presence that quickly establishes confidence with affluent, high-expectation families—authenticity that doesn't feel rehearsed
- Direct familiarity with independent, private, or non-traditional education—through professional experience or as a parent—that provides credible standing when families question the approach
- Authentic conviction in AI-powered education and the capacity to sustain that belief through years of parent engagement, beyond initial enrollment discussions
- Flexibility for varied hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3 times monthly, and occasional weekend programming
The strongest candidates will possess at least one of the following:
- Established connections within the local affluent community that would provide immediate, organic credibility on campus
- Private or independent school background with demonstrated success in family retention and community building—beyond enrollment metrics alone
- Track record navigating sensitive family dynamics where your discretion and judgment were the foundation of sustained trust
- Natural ability to design experiences—events, interactions, environments—that make people feel part of something they want to protect
- Prior startup or early-stage environment experience where you built from scratch and maintained composure through rapid change
Want to join a learning rebellion that’s transforming the traditional classroom?
Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.
They don’t play by the old rules.
Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.
Alpha School is rewriting the rules of education.
Sounds too good to be true? It’s not.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5598-US-Austin-DirectorofPare.029
Salary : $200,000