What are the responsibilities and job description for the Director of Institutional Advancement, Alpha - $400,000/year USD position at Crossover?
Families who enroll at Alpha seldom come from advertisements. They come because another parent looked them in the eye over dinner and said, "This transformed my child." You will own that word-of-mouth machinery for an entire region: the dinners, the parent ambassadors, the connections with the mayor's office, the executive who creates an opening for a 14-year-old's first meaningful project.
Your typical week involves four distinct settings. You plan and execute the region's event schedule—ranging from a 150-person open house to an intimate eight-person dinner—multiple times each month. You identify current parents eager to share their experience and connect them, one family to another. You cultivate ties with municipal leaders and corporate executives, converting those relationships into event venues, backing for new campus launches, and tangible opportunities for students. And you deliver the Alpha Networks: personal introductions, expert-led masterclasses, internships, alumni integration, tracked family by family.
No complete playbook exists. You create it as you execute, and the frameworks you develop are adopted by colleagues building identical engines in other markets. As your region expands, the performance bar rises: doors opened per family must increase even as total enrollment grows. Success is measured by the proportion of growth driven by real people advocating for Alpha, evaluated across years rather than quarters.
No degree is necessary, and no specific background. An MBA, a career in consulting or wealth management, and a self-driven path through community work, hospitality, or institutional advancement all carry equal weight. What matters is your demonstrated ability to bring people together and convert relationships into measurable outcomes.
This position is on-site in one of the following markets: San Francisco, Los Angeles, San Diego, Denver, Greenwich, Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado, Nashville, or Park City. Anticipate evenings and weekends in rooms filled with discerning parents, elected officials, and founders, along with frequent local travel. You will become the most networked individual in your city, and you will deploy that capital for students. If that exchange sounds like purpose rather than sacrifice, apply.
What You Will Be Doing
Drive people-first referrals as the primary source of enrollment growth in your region.
Basic Requirements
Join the team building school around student growth
Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.
Roles with real student impact: Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members.
Education work that pays like it matters: Alpha offers six-figure roles for people ready to help build a radically better school experience.
A culture built for builders: Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.
Alpha is where you can do the most meaningful work of your career.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time, W2 employee position with immediate access to benefits (https://support.crossover.com/article/7581-w2-benefits-u-s-paychex-paid-only). All roles are year-long positions. The compensation level for this role is $400,000 USD/year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5841-US-Denver-DirectorofInst.001
Your typical week involves four distinct settings. You plan and execute the region's event schedule—ranging from a 150-person open house to an intimate eight-person dinner—multiple times each month. You identify current parents eager to share their experience and connect them, one family to another. You cultivate ties with municipal leaders and corporate executives, converting those relationships into event venues, backing for new campus launches, and tangible opportunities for students. And you deliver the Alpha Networks: personal introductions, expert-led masterclasses, internships, alumni integration, tracked family by family.
No complete playbook exists. You create it as you execute, and the frameworks you develop are adopted by colleagues building identical engines in other markets. As your region expands, the performance bar rises: doors opened per family must increase even as total enrollment grows. Success is measured by the proportion of growth driven by real people advocating for Alpha, evaluated across years rather than quarters.
No degree is necessary, and no specific background. An MBA, a career in consulting or wealth management, and a self-driven path through community work, hospitality, or institutional advancement all carry equal weight. What matters is your demonstrated ability to bring people together and convert relationships into measurable outcomes.
This position is on-site in one of the following markets: San Francisco, Los Angeles, San Diego, Denver, Greenwich, Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado, Nashville, or Park City. Anticipate evenings and weekends in rooms filled with discerning parents, elected officials, and founders, along with frequent local travel. You will become the most networked individual in your city, and you will deploy that capital for students. If that exchange sounds like purpose rather than sacrifice, apply.
What You Will Be Doing
- Planning and executing the region's event calendar: open events, curated dinners organized by city and grade level, and family retreats, multiple times monthly and within budget
- Arranging venues, hosts, and vendors, then personally hosting each event
- Identifying current parents to serve as ambassadors, training them with authentic narratives, and pairing them with prospective families and campus tours
- Establishing relationships with government officials and business leaders, and converting them into event venues, support for campus expansions, and opportunities for students
- Connecting enrolled families into parent circles and students into mentorships, masterclasses, and professional internships, and integrating graduating families as alumni within 30 days
- Recording every event, introduction, and initial contact attribution in the CRM so "doors opened per family" represents an accurate metric
- Purchasing growth. No paid media, no advertising budgets, no impression metrics or lead-volume goals
- Controlling the brand narrative or top-down campaigns; Marketing owns that
- Handling admissions processing, conducting tours, or managing enrollment documentation; Admissions and Family Success own that
- Managing a campus operationally, or overseeing the physical facility
- Presenting raw attendance figures and headcount as though a filled room were the objective
- Awaiting a complete playbook, a template, or administrative support before beginning
Drive people-first referrals as the primary source of enrollment growth in your region.
Basic Requirements
- 5 years developing communities or relationship-driven programs in K-12 education, membership organizations, or comparable network businesses, where growth originated from people: referrals, members, congregations, chapters, alumni, or a client portfolio, with quantifiable results
- Personally designed and executed 20 events spanning the full spectrum, from intimate curated dinners to 100 attendee open events, with budget accountability
- Established and sustained relationships with public officials or business executives that delivered concrete, identifiable outcomes
- Disciplined CRM practitioner; documenting relationships, attributions, and activities is an established practice
- Resides in, or will relocate to, one of these markets: San Francisco, Los Angeles, San Diego, Denver, Greenwich (CT), Miami, Atlanta, Boston, Oklahoma City, Tulsa, Dorado (PR), Nashville, or Park City (UT)
- Authorized to work in the US without visa sponsorship
- Led regional growth, community initiatives, or partnerships for a network-oriented organization: a school system, membership club, franchise, or faith or civic institution
- Developed and monetized a high-trust relationship portfolio as a client-facing leader in wealth management, consulting, or business development
- Advanced through admissions, advancement, community organizing, or hospitality, and consistently served as the representative and host for the institution
- Pre-existing relationships with local government or the business community in your market
- Deep understanding of how families make high-stakes education choices
Join the team building school around student growth
Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills.
Roles with real student impact: Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members.
Education work that pays like it matters: Alpha offers six-figure roles for people ready to help build a radically better school experience.
A culture built for builders: Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it.
Alpha is where you can do the most meaningful work of your career.
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time, W2 employee position with immediate access to benefits (https://support.crossover.com/article/7581-w2-benefits-u-s-paychex-paid-only). All roles are year-long positions. The compensation level for this role is $400,000 USD/year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5841-US-Denver-DirectorofInst.001
Salary : $400,000