What are the responsibilities and job description for the Sr. Demand Generation Manager (US) position at Crossmint?
About Crossmint
Crossmint is the leading enterprise-grade, all-in-one stablecoin infrastructure enabling fintechs and enterprises to integrate stablecoin rails and smart wallets with speed, compliance, and scale.
Trusted by more than 40,000 clients including global leaders such as MoneyGram, WireX, Toku, and more. Crossmint provides embedded smart wallets, on/offramps, cross-chain stablecoin orchestration, token checkout, and other blockchain primitives through simple, developer-friendly APIs, no blockchain engineers required. Backed by Ribbit Capital, Franklin Templeton, and other top investors.
The future of finance is crypto-native. Crossmint makes it easy to get there.
Location
Based in New York City or Miami (preferred), but open to remote applicants within the United States.
Type of Employment
Full-time.
About The Role
We're looking for a results-driven demand generation leader to own and scale our pipeline engine.
This is a high-impact role focused on designing and executing multi-channel campaigns that drive qualified pipeline. You'll partner closely with sales to build ABM programs from the ground up, bring data rigor to how we measure and optimize performance, and own the full funnel from awareness through opportunity creation.
If you're energized by building scalable demand gen systems in a fast-moving environment, thrive in the early stages of building programs, and want to shape growth strategy at a company reimagining financial infrastructure, this is your role.
What you will do
You've built and scaled demand gen programs in B2B environments with complex sales cycles. You balance strategic thinking with hands-on execution, have a testing mindset, and use data to drive decisions. You're comfortable building from scratch in fast-moving environments.
Crossmint is building infrastructure for the programmable economy—where cross-border payments settle instantly instead of taking days, fees are minimal instead of 8%, and everyone in the world can be financially included. We make it easy for any fintech company to get there by removing blockchain complexity.
As Senior Demand Generation Manager, you'll own the pipeline engine at a pivotal moment. Our products are gaining traction across verticals, and we need someone to build the repeatable systems that fuel growth.
You'll work directly with the Head of Marketing, sales, and leadership team to shape campaign strategy, refine our ABM motion, and build the demand gen function from the ground up. If you want to combine analytical rigor with hands-on execution and leave your mark on a company building the future of financial infrastructure, this is it.
Compensation & Benefits
We work to foster a respectful environment where each person can be their authentic self, free from harassment, racism, and any form of discrimination. We proudly uphold our commitment to diversity and inclusion as an equal opportunity employer, and this policy applies to all employment practices within our organization.
Please note that Crossmint never conducts AI-based interviews, and all of our processes include an initial video call with a team member. Crossmint will not request your personal identification documents or any payment at any point during your interview process. Please stay vigilant about potential fraud. If you receive an email that claims to be from Crossmint but ends with any domain other than @crossmint.com, @crossmint.io or @paella.dev, it is not from us. We own these three domains listed before, and they are the only legitimate ones.
Please let our Talent Team know if you need any assistance completing any forms, or participating in the process.
Follow us on Linkedin and Twitter to keep updated with our latest activity! 👣
Crossmint is the leading enterprise-grade, all-in-one stablecoin infrastructure enabling fintechs and enterprises to integrate stablecoin rails and smart wallets with speed, compliance, and scale.
Trusted by more than 40,000 clients including global leaders such as MoneyGram, WireX, Toku, and more. Crossmint provides embedded smart wallets, on/offramps, cross-chain stablecoin orchestration, token checkout, and other blockchain primitives through simple, developer-friendly APIs, no blockchain engineers required. Backed by Ribbit Capital, Franklin Templeton, and other top investors.
The future of finance is crypto-native. Crossmint makes it easy to get there.
Location
Based in New York City or Miami (preferred), but open to remote applicants within the United States.
Type of Employment
Full-time.
About The Role
We're looking for a results-driven demand generation leader to own and scale our pipeline engine.
This is a high-impact role focused on designing and executing multi-channel campaigns that drive qualified pipeline. You'll partner closely with sales to build ABM programs from the ground up, bring data rigor to how we measure and optimize performance, and own the full funnel from awareness through opportunity creation.
If you're energized by building scalable demand gen systems in a fast-moving environment, thrive in the early stages of building programs, and want to shape growth strategy at a company reimagining financial infrastructure, this is your role.
What you will do
- Plan, execute, and optimize multi-channel campaigns across paid search, paid social (LinkedIn, Google Ads), content syndication, webinars, email, and events to drive qualified pipeline.
- Build and scale ABM programs targeting high-value fintech accounts. Collaborate with sales to define target lists, design 1:1 and 1:few campaigns, and optimize from targeting through conversion.
- Own HubSpot workflows and marketing automation infrastructure. Build scalable processes, optimize lead scoring and routing, and enable faster campaign execution.
- Manage paid acquisition with a test-and-iterate approach focused on CAC optimization, conversion rates, and pipeline velocity.
- Drive SEO/SEM performance in partnership with content. Optimize landing pages, keyword strategies, and conversion paths to increase qualified traffic.
- Execute event strategies from conference sponsorships to field campaigns that generate pipeline and accelerate deals.
- Partner with sales on lead handoff, closed-loop reporting, and continuous feedback on lead quality and campaign performance.
- Own demand gen analytics and attribution. Surface insights that inform budget allocation, channel mix, and campaign strategy.
You've built and scaled demand gen programs in B2B environments with complex sales cycles. You balance strategic thinking with hands-on execution, have a testing mindset, and use data to drive decisions. You're comfortable building from scratch in fast-moving environments.
- 5–7 years of B2B demand generation experience, ideally in fintech, crypto, payments, or dev tools.
- Proven track record delivering measurable pipeline growth and revenue impact through full-funnel campaigns.
- Deep ABM experience building account-based programs from scratch and aligning marketing and sales around target accounts.
- Strong fluency in funnel metrics, attribution modeling, CAC/LTV, and performance optimization.
- Hands-on experience with HubSpot, LinkedIn Ads, Google Ads, and ABM platforms (6sense, Demandbase, or similar).
- Understanding of SEO/SEM fundamentals with experience driving organic and paid search performance.
- Experience executing event strategies from conference selection to field campaigns that generate qualified pipeline.
- Startup experience: self-motivated, comfortable with ambiguity, and excited to build systems from first principles.
- Fast learner who picks up new concepts, industries, and buyer personas quickly and translates them into effective campaigns.
- Bonus: Experience marketing technical infrastructure, developer tools, or emerging technology to sophisticated B2B buyers.
Crossmint is building infrastructure for the programmable economy—where cross-border payments settle instantly instead of taking days, fees are minimal instead of 8%, and everyone in the world can be financially included. We make it easy for any fintech company to get there by removing blockchain complexity.
As Senior Demand Generation Manager, you'll own the pipeline engine at a pivotal moment. Our products are gaining traction across verticals, and we need someone to build the repeatable systems that fuel growth.
You'll work directly with the Head of Marketing, sales, and leadership team to shape campaign strategy, refine our ABM motion, and build the demand gen function from the ground up. If you want to combine analytical rigor with hands-on execution and leave your mark on a company building the future of financial infrastructure, this is it.
Compensation & Benefits
- We’re offering competitive and generous compensation, with meaningful equity and upside.
- Unlimited, flexible PTO.
- Flexible work schedule.
- Company laptop and allowance for any necessary home equipment.
- Daily stipend for commuting to the office and/or meals.
- Three company-paid off-sites per year.
- Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
- 401(k) Plan.
- Results and delivery: Ship high quality work fast.
- Build for the long term: Build scalable, secure, and reliable solutions. Use AI.
- Extreme Ownership: Be an effective Directly Responsible Individual (DRI). Be proactive.
- Be a team player: Be an effective and kind colleague providing credible challenge. Be present and reliable.
We work to foster a respectful environment where each person can be their authentic self, free from harassment, racism, and any form of discrimination. We proudly uphold our commitment to diversity and inclusion as an equal opportunity employer, and this policy applies to all employment practices within our organization.
Please note that Crossmint never conducts AI-based interviews, and all of our processes include an initial video call with a team member. Crossmint will not request your personal identification documents or any payment at any point during your interview process. Please stay vigilant about potential fraud. If you receive an email that claims to be from Crossmint but ends with any domain other than @crossmint.com, @crossmint.io or @paella.dev, it is not from us. We own these three domains listed before, and they are the only legitimate ones.
Please let our Talent Team know if you need any assistance completing any forms, or participating in the process.
Follow us on Linkedin and Twitter to keep updated with our latest activity! 👣