Media Planner

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500 Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25 states, as well as locations in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, Illva Saronno, and more.

YOUR ROLE

We are seeking a Planner to join our Planning & Business Leadership Team. The Planner is responsible for the strategic media plan development and ultimately being able to speak to the holistic plan narrative, including tactical details and campaign performance. A Planner utilizes their knowledge of media strategy and channels to ensure strategic rigor is maintained throughout the entire plan.

A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator, they are comfortable in a fast-paced industry and handling multiple projects.

Key responsibilities of a Planner include:

Reliable, ethical & operates in the best interest of agency & clients

• Maintains and grows a foundational knowledge of media planning - online and offline media channels
• Collaborates with Investment, Analytics and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
• Weekly status calls and serves as the main point of contact with clients
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
• Monitoring the pulse on changing media and client trends (meetings with external teams and education opportunities)
• Collaborates on tactical presentations ensuring the Investment team has a clear story and approach
• Master tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI.
• First ‘gatekeeper’ and reviewer for Assistant’s work. Full comprehension of processes and procedures, and able to clearly and effectively communicate this to assistants and clients.
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc., in support of full narrative from Supervisor and Director
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them
• Proactively encourages media creative integration through cross-agency presentations and timelines

Focuses on a quality product, adhering to Crossmedia’s high standards

• Develops holistic, strategic media plans and respective documents in partnership with Supervisor and Director presents findings to key stakeholders.
• Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.
• Successfully interrogates tactical plan details to ensure strategy pull through
• Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
• Encourages thinking outside of the box, including “limitless pursuit” ideas free from the restrictions of brief parameters
• Develops strategic media POVs for clients

Personal efforts generate satisfaction – clients, team, company

• Participates in training to enhance their professional growth.
• Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth.
• Provides a genuine, valuable experience for our clients, feeling a sense of partnership
• Displays a high level of personal dedication and motivation.
• Positively contributes to Crossmedia culture.
• Troubleshoots team issues and concerns.
• Builds esprit de corps through strong team communication.

Salary: $65k-$75k, commensurate with experience (depending on skills, experience, tenure in industry).

REQUIREMENTS:

• 1.5 - 2 years of experience in media planning, preferably within an agency setting
• A thorough knowledge of all media channels
• Excellent communication and interpersonal skills
• Detail-oriented, organized, able to multitask, and work well under pressure
• Solid organizational skills including attention to detail and multi-tasking agility.
• Strong listening skills and believes good thinking can come from anyone and any place
• A team player willing to compromise their point of view in support of others.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including:

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way (depending on role).
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Healthcare and Wellness options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Tuition reimbursement
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.