Founding Product Marketer

Crossing Hurdles is partnering with a high-growth, AI-native startup transforming third-party risk management for financial institutions.

Quick Snapshot

Role: Product Marketer

Compensation: $170K – $225K equity

Location: Hybrid (New York, ~3 days in-office)

Experience: 5 years in B2B product marketing

Focus: AI-powered risk & compliance platform

What Will You Be Doing

• Build and own the product marketing function from scratch
• Develop core messaging, positioning, and storytelling across key buyer personas (C-suite)
• Drive demand through content, events, and outbound marketing initiatives
• Create sales enablement assets (decks, demos, playbooks, customer stories)
• Partner with product & engineering to craft compelling product demos
• Activate and manage channel partners to scale distribution

Why You Should Consider

• Foundational role – First product marketing hire with high ownership
• Product-market fit – NPS of 100 and strong early traction
• AI-first platform – Solving complex risk & compliance problems
• High-impact team – Backed by top investors, team from leading tech & fintech companies
• Visa sponsorship available