What are the responsibilities and job description for the Channel & Field Marketing Manager, West position at Critical Start?
Who We Are
Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting-edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home.
We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA-backed action—all powered by the brightest minds and the latest AI. Since 2012, we've been helping organizations outpace evolving attacks with faster response, fewer escalations, and measurable risk reduction.
Innovation isn't just a buzzword here; it's our DNA. We pioneered the first MOBILESOC app for on-the-go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We're transforming how security teams work, and you could be a part of it. From AI-assisted triage to analyst copilots that elevate human expertise, we combine machine intelligence with human judgment to deliver outcomes our customers trust.
If you're looking for a high-trust, high-impact team where your ideas are amplified by AI and valued by colleagues and customers alike, Critical Start is the place for you. Come build the future of cybersecurity with us.
Want to hear from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look.
Who You Are
Do you thrive on building strategic partnerships and driving impactful co-marketing initiatives? Are you skilled at developing strong relationships and creating compelling joint marketing campaigns? If you bring a creative mindset, a passion for collaboration, and a results-driven approach to channel marketing, we’d love to have you on our team!
We’re seeking an experienced Channel & Field Marketing Manager, West to join our team. In this role, you will develop and execute strategic marketing programs with channel partners, drive joint demand generation, and enhance partner engagement through innovative campaigns and events with your geography. The ideal candidate is proactive, skilled in relationship-building, and able to work independently in a fast-paced environment.
What You Will Be Doing?
Required Qualifications:
Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously.
Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.
Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do?
What does our Compensation and Benefits package entail?
Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Mental and Physical Requirements
It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.
Physical:
Compensation:
The total compensation range (base) being offered for this role is [$90,000 USD - $120,000 USD].
Additional Compensation:
This role is eligible for the following: Annual bonus compensation
Employment Benefits:
100% employee coverage for healthcare/50% coverage for dependents, unlimited PTO (Paid Time Off) policy, paid Parental and Military Leave, dental and vision plan, Employer-provided Life Insurance (up to $100K coverage), Long-Term Disability, and Short-Term Disability coverage, 401(k) Plan with Matching Program, 24/7/365 availability of Employee Assistance Program.
How to Apply:
Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/
Ready to make a real impact in cybersecurity? At Critical Start, we're not just protecting organizations; we're redefining how it's done. We're a team united by an inspiring purpose: to stop breaches, simplify security, and shape the future of cyber defense. If you're passionate about cutting-edge technology, thrive in a collaborative environment, and want your work to truly matter, you've found your home.
We deliver 24x7 AI-accelerated, human-validated detection, investigation, and response across IT and OT. This means we cut through the noise, investigate real threats, and take trusted, SLA-backed action—all powered by the brightest minds and the latest AI. Since 2012, we've been helping organizations outpace evolving attacks with faster response, fewer escalations, and measurable risk reduction.
Innovation isn't just a buzzword here; it's our DNA. We pioneered the first MOBILESOC app for on-the-go detection and response, infused AI into automated alert resolution to eliminate noise, and slashed investigation time by an astounding 99.3%. We're transforming how security teams work, and you could be a part of it. From AI-assisted triage to analyst copilots that elevate human expertise, we combine machine intelligence with human judgment to deliver outcomes our customers trust.
If you're looking for a high-trust, high-impact team where your ideas are amplified by AI and valued by colleagues and customers alike, Critical Start is the place for you. Come build the future of cybersecurity with us.
Want to hear from our team? Watch these videos to gain insights into life at Critical Start or check out our Glassdoor reviews for an inside look.
Who You Are
Do you thrive on building strategic partnerships and driving impactful co-marketing initiatives? Are you skilled at developing strong relationships and creating compelling joint marketing campaigns? If you bring a creative mindset, a passion for collaboration, and a results-driven approach to channel marketing, we’d love to have you on our team!
We’re seeking an experienced Channel & Field Marketing Manager, West to join our team. In this role, you will develop and execute strategic marketing programs with channel partners, drive joint demand generation, and enhance partner engagement through innovative campaigns and events with your geography. The ideal candidate is proactive, skilled in relationship-building, and able to work independently in a fast-paced environment.
What You Will Be Doing?
- Partner with sales and channel teams to plan and execute regional events that drive revenue and strengthen relationships with key partners.
- Collaborate with channel partners to develop integrated marketing plans that generate demand and enhance sales engagement.
- Lead all aspects of physical and virtual channel event marketing, leveraging best practices and executing email, social, and other promotional campaigns to engage target audiences.
- Maintain detailed event briefs with organized information and clearly communicate expectations to internal and external stakeholders.
- Ensure timely lead processing and sales assignment by updating internal databases and tracking leads through the funnel to measure outcomes.
- Oversee company participation and sponsorship at regional events, including conferences, trade shows, networking events, dinners, and partner gatherings.
- Manage project expenses, negotiate costs, process invoices, track expenditures, and maintain detailed budget reports to ensure alignment with financial guidelines.
- Travel as needed to events, overseeing logistics such as booth setup, swag distribution, lead scanning, and post-event follow-up.
- Track, analyze, and report on the effectiveness of field marketing programs weekly, optimizing strategies to maximize ROI.
Required Qualifications:
- Experience: 3 years of B2B field marketing experience, preferably in the technology industry, with a focus on channel partnerships.
- Channel Marketing Expertise: Proven experience developing marketing programs with Channel Partners, including VARs, National Partners, and Alliance Partners.
- Education: Bachelor’s degree in marketing, communications, business, or a related field.
- Collaboration & Relationship Building: Strong ability to engage with diverse teams, articulate ideas effectively, and follow through on commitments.
- Cross-Functional Coordination: Experience managing multiple internal and external teams to drive marketing initiatives.
- Project & Event Management: Ability to manage multiple events, programs, and stakeholders while aligning with business and sales objectives.
- Mindset & Work Ethic: Positive attitude, team-oriented, and proactive with a “get it done” approach.
- Technical Skills: Familiarity with Salesforce (SFDC) and Marketo.
- Detail-Oriented & Organized: Strong project coordination skills, with a focus on tracking progress against deadlines.
- Communication Skills: Excellent written and verbal communication abilities.
- Software Proficiency: Strong skills in Microsoft PowerPoint, Word, and Excel.
- Travel Requirements: Ability to travel up to 30% of the time.
- Location: Remote role; candidates must be physically located on the West Coast
Imagine a dynamic, enjoyable, and rewarding work environment. We are professionals, and the work we do holds immense significance, like saving our customers from potential disasters. However, we believe in not taking ourselves too seriously.
Prefer a casual dress code every day? No problem, as we find comfort enhances our thinking.
Our workplace in Plano, TX offers open offices, collaborative meeting spaces, phone rooms, and wellness rooms. In the breakroom, friendly competition arises with games like ping-pong, bubble hockey machine, foosball, or the gaming machine. What harm does a little healthy competition among friends do?
What does our Compensation and Benefits package entail?
- Competitive salary with bonus potential
- 100% employee coverage for healthcare/50% coverage for dependents
- Unlimited PTO (Paid Time Off) policy
- Paid Parental and Military Leave
- Dental and Vision Plan
- Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage
- Additional Voluntary Life Insurance coverage
- 401(k) Plan with Matching Program
- Mines Employee Assistance Program
- Monthly Wellness Initiatives
- Optional Pet Benefits Discount Plan
- And a new Tesla... just kidding! Kudos for making it to the end.
Critical Start welcomes people from all backgrounds and walks of life. One of our core values is to “Do what’s best for our employees,” and that starts with the hiring process by finding the best candidates and providing an environment that upholds equal employment opportunities for all employees and applicants, strictly prohibiting any form of discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Mental and Physical Requirements
It's important to note that specific physical and mental requirements may vary depending on the nature of the office job, organization, and individual responsibilities.
Physical:
- Stationary position for extended periods of time.
- Constantly operate a computer.
- Occasionally you may be required to move equipment or other items up to 20 lbs.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- Must be able to apply established protocols in a timely manner.
- Make timely decisions in the context of workflow.
- Ability to complete tasks and perform in situations requiring speed deadlines, or productivity quota.
- Ability to work effectively and efficiently in high stress situations.
- Ability to simultaneously address multiple complex problems.
Compensation:
The total compensation range (base) being offered for this role is [$90,000 USD - $120,000 USD].
Additional Compensation:
This role is eligible for the following: Annual bonus compensation
Employment Benefits:
100% employee coverage for healthcare/50% coverage for dependents, unlimited PTO (Paid Time Off) policy, paid Parental and Military Leave, dental and vision plan, Employer-provided Life Insurance (up to $100K coverage), Long-Term Disability, and Short-Term Disability coverage, 401(k) Plan with Matching Program, 24/7/365 availability of Employee Assistance Program.
How to Apply:
Interested candidates are invited to visit our career site and apply for the position: https://www.criticalstart.com/careers/
Salary : $90,000 - $120,000
