What are the responsibilities and job description for the Director of Marketing position at Crisp?
Director of Marketing | Fort Lauderdale, FL (Onsite)
Compensation: Competitive Base Salary Performance-Based Bonus
Employment Type: Full-Time
A rapidly growing professional services organization is seeking a Director of Marketing to lead and scale a high-performing marketing function. This is a unique opportunity for a senior marketing leader to inherit an established brand, strong audience engagement, successful events, and significant inbound demand while building the systems, strategy, and accountability needed to drive the next stage of growth.
The ideal candidate is both a strategic thinker and an execution-focused leader with experience managing marketing teams, developing growth strategies, overseeing budgets, and leveraging data to drive measurable business outcomes.
This role requires a proven marketing executive who thrives in fast-paced, entrepreneurial environments and enjoys collaborating directly with executive leadership to influence company growth.
Key Responsibilities
Marketing Strategy & Growth
- Develop and execute comprehensive marketing strategies aligned with company growth objectives
- Create integrated marketing plans across digital marketing, content marketing, social media, events, public relations, and brand development
- Identify new customer acquisition opportunities and growth channels
- Lead annual and quarterly marketing planning initiatives
- Manage marketing budgets and resource allocation
Marketing Leadership & Team Management
- Lead, mentor, and develop a high-performing marketing team
- Establish clear goals, KPIs, accountability systems, and performance expectations
- Foster a culture of ownership, innovation, collaboration, and continuous improvement
- Partner closely with executive leadership on strategic initiatives
Performance Marketing & Analytics
- Build and maintain marketing dashboards and reporting frameworks
- Develop KPI tracking systems to measure campaign effectiveness and business impact
- Analyze marketing performance data and provide actionable recommendations
- Improve lead generation, conversion rates, customer acquisition, and marketing ROI
- Drive data-driven decision-making throughout the organization
Brand Development & Thought Leadership
- Strengthen overall brand positioning and market presence
- Develop executive thought leadership strategies
- Expand media exposure, speaking opportunities, strategic partnerships, and community engagement
- Ensure brand consistency across all channels and customer touchpoints
Digital Marketing & Demand Generation
- Oversee paid advertising campaigns across multiple platforms
- Lead SEO, SEM, content marketing, email marketing, and social media strategies
- Optimize lead generation funnels and conversion pathways
- Improve audience engagement and customer acquisition performance
Content & Social Media Strategy
- Direct content creation initiatives across digital channels
- Oversee social media growth and engagement strategies
- Develop content calendars and campaign frameworks
- Expand brand reach through organic and paid distribution strategies
Events & Community Engagement
- Oversee live and virtual event strategy
- Manage event marketing campaigns and promotional efforts
- Measure event performance and business impact
- Strengthen community presence and brand awareness through strategic initiatives
Qualifications
Required
- 7 years of progressive marketing leadership experience
- 3 years leading marketing teams and managing direct reports
- Proven experience developing and executing multi-channel marketing strategies
- Strong understanding of digital marketing, lead generation, brand strategy, and performance marketing
- Experience managing marketing budgets and reporting on ROI
- Expertise in marketing analytics, KPI development, and performance reporting
- Excellent leadership, communication, and stakeholder management skills
- Strong project management and organizational abilities
Preferred
- Director of Marketing, Head of Marketing, VP Marketing, Growth Marketing Director, or similar leadership experience
- Agency leadership experience managing multiple brands, business units, or client accounts
- Professional services, legal services, financial services, healthcare, consulting, real estate, or related industry experience
- Experience scaling founder-led brands and high-growth organizations
- Experience with CRM systems, marketing automation, reporting platforms, and marketing technology stacks
- Strong background in demand generation, content strategy, paid media, and brand development
Why Join Us
- Lead an established and growing marketing operation
- Significant influence on company strategy and growth
- High visibility with executive leadership
- Opportunity to build scalable systems and processes
- Strong brand recognition and existing market presence
- Collaborative and entrepreneurial culture
- Competitive compensation package with performance-based incentives
- Long-term career growth opportunity
If you are a strategic marketing leader who enjoys building teams, driving growth, implementing accountability, and producing measurable business results, we encourage you to apply.
Pay: From $150,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Application Question(s):
- Have you directly managed employees as part of a marketing team?*
- Please share your LinkedIn profile URL (Required)
Experience:
- marketing leadership: 5 years (Required)
- managing paid advertising campaigns: 3 years (Required)
Location:
- Fort Lauderdale, FL 33338 (Required)
Work Location: In person
Salary : $150,000